Account Manager, Influencer and Affiliate Marketing

THE ROLE: Account Manager, Influencer Marketing

As the partner marketing landscape continues to evolve, various channels and tactics are coming together in exciting ways, and Acceleration Partners is leading the charge. We are seeking an Influencer Marketing Manager to provide premium quality service to diverse brands eager to develop influencer programs at scale within their affiliate channels. This person will be directly responsible for managing the client relationship, as well as owning the development and execution of influencer program strategy. Ownership of program strategy includes but is not limited to designing influencer recruitment strategies, content strategies, communication strategies, incentive strategies and optimization strategies focused on the monetization of content across social media. Strategies are expected to be customized to each clients unique goals and objectives.

The successful candidate will have strong experience in the development and end-to-end management of KPI-driven Influencer marketing campaigns for consumer products and/or service companies. They will be skilled at analyzing program data and spotting performance trends to continuously refine their strategic approach and scale outcomes. They will be well-versed in negotiating media packages with influencers and contracting longer-term agreements. They will have working knowledge of the overall partner marketing landscape, including affiliate, and the ability to both develop comprehensive strategy as well as lead a team to capably execute. They will also be a self-starter that can confidently plug in to any challenging situation with ease and can balance competing priorities well.

TOP 5 JOB RESPONSIBILITIES:

1. PROGRAM STRATEGY & EXECUTION Manages successful influencer programs by developing custom strategies and tactical plans for achieving clients goals and objectives. Keeps a close pulse on program performance, budget spend, and goals/budget pacing in real time to ensure program stays on-track to meet key objectives and spend targets. Proactively presents strategic recommendations to course-correct performance and/or spend to ensure client goals are met. Consistently demonstrates intellectual curiosity, challenging the status quo, regularly pitching new, or out of box opportunities. Maintains a close pulse on relevant influencer industry trends and applies to strategy to optimize success where possible.
2. CLIENT SERVICE & COMMUNICATION - Consistently provides superior client service, acts as a point of contact, and escalates issues or key risks as appropriate. Works with teams to ensure client develops trust in AP by delivering client outputs and communications in the AP way. Develops and nurtures excellent relationships, reflected in very high client satisfaction and retention rates, and an average 8.5 client rating.
3. REPORTING & ANALYSIS Uses data strategically and nimbly; all analysis or data shared to clients is consistently accurate and precise. Consistently draws relevant and accurate conclusions using data to identify trends, analyze program outcomes, and provide client insights and recommendations to reach or exceed goals. Performs robust analysis of influencer program performance using multiple data points to present >4+ years working for an influencer marketing agency or brand and experience managing client and/or creator relationships
4. Strong understanding full funnel influencer marketing strategies including flat fee and affiliate payment models
5. Solid understanding of omni-channel and direct to consumer marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies
6. Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc.
7. Excellent at communicating, presenting and pitching and receiving approval from clients on new influencer campaigns
8. Working knowledge of attribution in digital marketing
9. Tools (CreatorIQ, Grin, Izea, etc.) experience preferred, not required
10. Knowledge of Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) experience preferred, not required
11. Bachelors degree or equivalent work experience
12. Ability to travel up to 15%

WHY ACCELERATION PARTNERS?

Acceleration Partners is the worlds largest and first-to-market Partnership Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. Managing clients in 40+ countries, APs global team of 300+ focuses on data-driven strategies that connect brands to the right consumers through affiliate and influencer All of our work is supported by APVision, our proprietary technology suite which leverages the largest dataset of any agency in the Partnership Marketing agency ecosystem. Serving over 200 brandsincluding household names like Amazon, Apple, Target, Google, Marriott, Coinbase, and BurberryAPs diversified team is creating whats next in the industry by building high-performing partnership marketing programs. As the only truly integrated global partnerships agency, AP prides itself on being at the cutting edge of industry developments and leveraging proven expertise to deliver unique solutions for brands seeking sustainable growth.

AP PERKS & BENEFITS - WHAT WE OFFER

• 100% remote work for everyone
• Group medical, dental, and vision coverage insurance (with opt-out benefits)
• 401K with matching
• Open Paid Time Off
• Summer & Holiday Wellness Breaks in July and December
• Volunteer and Birthday Time Off
• Focus Fridays
• Paid Parental Leave Benefits
• Wellness, Technology & Education Allowances
• Paid sabbatical leaves, donation matching, and more!!
• Target Salary is $75,000 - $85,000 depending on location and experience.

Benefits may vary based on employment status or country location.

Acceleration Partners is committed to a diverse workforce and we are an equal opportunity employer. We evaluate applicants regardless of an individuals age, race, color, gender, religion, national origin, sexual orientation, disability, or veteran status.

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