Yamaha is seeking an Advertising Specialist to join our Motorsports group in Marietta, GA. The Advertising Lead develops and executes advertising strategy in partnership with agencies, aligning national, regional, local, and dealer programs across media channels. The role supports asset production and distribution, coordinates campaign rollout, and analyzes performance through media reporting and website analytics to inform management.
What You'll Be Doing:
- Assist and consult with National Advertising Manager, motorsports product groups, and national and regional advertising agencies to develop motorsports advertising strategies and promotional initiatives that include, but are not limited to; digital advertising, TV, print, outdoor, radio, POP and all other affiliated collateral materials. Assists in the management of enforcing Yamaha VI and brand direction consistent across all product lines and ensures Yamaha best practices are adhered to.
- Coordinate Motorsports Digital, Advertising and Sales teams and YMFC to ensure promotion and program details are properly aligned with market needs to optimize paid media efforts.
- Coordinate with internal team members and advertising agencies to implement a reporting system to measure the performance and effectiveness of Motorsports advertising campaign strategies and tactics. Recommend adjustments as appropriate.
- Collaborate with advertising agencies to ensure accurate asset naming and seamless dealer material uploads to Brandfolder. Support Yamaha employees and dealers, vendor partners, and regional dealer agencies by managing and facilitating Brandfolder access.
- Continually evaluate marketing research and track industry trends for the purpose of developing advertising plans and tactics. Evaluate competitive media, product placement, and promo opportunity trends for possible implementation into advertising planning.
- Performs other duties as required.
What You Need to be Successful:
- Bachelor's degree in Marketing, Advertising, or Business Management
- 5+ years Advertising/Marketing experience
- Strong understanding of advertising traffic, conversion, retention and reporting workflows to implement and ensure proper tracking and attribution.
- Understanding the process of developing and executing image/video-based ad campaigns on various platforms (e.g. Meta & Google properties).
- Familiarity with analyzing data in Google Analytics
- Proficient in Microsoft Office and PowerPoint
- AI certification a plus
Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we recognize that great talent comes in many forms. If you're excited about this role but don't check every box, we encourage you to apply-you may be the right fit for this or another opportunity with us.
What's in it for you:
- 401(k) and Profit Sharing
- Fertility Benefits
- 37.5 hour work-week
- Medical, Dental, Vision
- Life and AD&D Insurance
- Wellness Program
- Short-Term Disability Coverage (for hourly roles)
- Long-Term Disability
- Student Debt Repayment Benefits
- Ability to borrow Yamaha product
Reports to: Advertising Manager
Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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