AI Enablement PM

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Overview

F5 is accelerating how our Sales and Marketing organizations work by scaling adoption of AI-powered productivity tools and strengthening the internal systems, processes, and ways of working that support modern go-to-market execution. This individual contributor role designs and delivers enablement that drives measurable adoption, proficiency, and day-to-day behavior change across frontline users and managers.

You will create practical, role-based enablement, inclusive of onboarding, learning paths, playbooks, job aids, demos, office hours, and user support.

This role will partner closely with Revenue Operations, Marketing Operations, WW Sales Enablement, and Digital to help the Revenue organization confidently use AI tools and ensure that any new capabilities and ways of working land effectively into the field.

Primary Responsibilities

AI Tools Enablement

• Own the enablement strategy and rollout plan for AI tools used across the Revenue organization, including onboarding journeys, ongoing learning paths, and change management.

• Translate AI capabilities into role-based use cases and repeatable workflows (e.g., post-call follow-up/admin support, information consolidation, onboarding acceleration, coaching workflows).

• Develop enablement assets: quick-starts, job aids, demos, FAQs, templates, and scenario-based learning.

• Run adoption motions such as launches, office hours, champions programs, and feedback loops; provide day-to-day user support to remove friction and accelerate time-to-value.

Internal Systems & Process Enablement

• Enable field and operations teams on internal systems and tools, processes, and quarterly operating cadence.

• Create and maintain role-based documentation and training that helps users execute end-to-end workflows accurately and efficiently (with clear “why,” “how,” and “what’s changed”).

• Partner with system owners and process owners to ensure enablement content reflects the current, approved ways of working and reduce reliance on unwritten institutional knowledge.

• Work closely with process improvement and automation team to reduce the number of manual activities and shrink the time spent entering or updating data.

Program Management & Measurement

• Build and manage a quarterly enablement roadmap aligned to GTM priorities, release schedules, and stakeholder needs.

• Define and track adoption and proficiency metrics (activation, usage, completion, self-service success, ticket deflection, cycle-time reduction where measurable) and provide executive-ready readouts.

• Establish a scalable intake model to prioritize enablement requests and align delivery to highest-impact initiatives.

• Partner closely with tool owners to ensure that training plans are developed and ready prior to major release milestones or new capabilities.

Knowledge, Skills, and Abilities

• Demonstrated ability to drive behavior change through enablement (not just training delivery): onboarding, playbooks, reinforcement, office hours, and practical user support.

• Strong communication skills (clear writing, structured storytelling, and facilitation for live sessions).

• Program management capability: roadmap planning, stakeholder alignment, dependency management, and crisp execution.

• Analytical mindset: ability to define adoption/proficiency measures, interpret signals, and iterate enablement accordingly.

• Experience enabling AI productivity workflows in a revenue org.

• Familiarity with enterprise knowledge and data ecosystems that power revenue workflows (e.g., CRM + knowledge repositories + analytics platforms) and how those affect user experience.

Qualifications

• 5–8 years of experience in enablement, revenue operations, sales operations, marketing operations, GTM systems/process enablement.

• Experience working with CRM, knowledge systems, workflow automation, and AI productivity platforms

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual base pay for this position is: $123,200.00 - $184,800.00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or@myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.