The purpose of this role is to work with the business and associated teams to craft new solutions using Adobe Campaign, Redpoint or Unica. This role serves as a subject matter expert on campaigns and campaign platforms, and provides guidance and oversight to other campaign resources. This role is able to provide direction and guidance on integration of marketing technologies and tools.
Job Description:
Skills Required
- Good Communication Skills- Ability to interact with customers independently with good articulation and confidence and Articulation.
- Digital marketing experience, with Martech platforms implementation (Adobe/SFDC) from solution, design, and implementation specifically with AEP and AJO.
- Database skills – Have good expertise of either of databases SQL/ Oracle /Teradata etc.
- Data model design Skills for Marketing databases
- Capability to query, work on aggregates, use filter conditions, Creation joins, define keys, set index etc
- Logical Programming knowledge, with either JS/ Python /PHP etc., Should be comfortable with HTML/CSS.
- Understand complex data models (preferrable XDM) and the objective of marketing campaigns.
- Familiarity with establishing rules and conditional logics to customize journeys based on customer attributes and behaviours. Advocate for improvements.
- Strong ability to partner and effectively work across the organization with line of business and technology colleagues. Strong implementation coordination and communication skills.
Good to have Skills:
- Own the project deliverables end to end working independently.
- Prior experience with CDP/Adobe campaign
- Data engineering Skills
Job Description
- 2+ years of implementation experience with Adobe Experience Cloud products especially Adobe Experience Platform and Journey Optimizer with 6+ years of overall experience in Digital marketing, campaign management.
- Expertise in deploying, configuring, and optimizing all major Experience Platform services and Journey Optimizer features.
- Strong SQL skills for querying datasets, implementing data transformations, cleansing data, etc.
- Hands-on experience developing custom applications, workflows and integrations using Experience Platform APIs
- Deep familiarity with Adobe Experience Platform and Journey Optimizer technical implementations including: o Setting up source connectors and ingesting data using the API and UI o Configuring Experience Events (XDM schemas) for capturing data from sources o Creating audience segments using custom and AI/ML-based segments o Triggering journeys and activations based on segments and profiles o Implementing journey automations, actions, and messages o Integrating with destinations like CRM, email, etc.
- Hands-on experience developing using the Platform APIs and SDKs in a language like: o JavaScript for API calls o Java for extending functionality with custom connectors or applications
- Expertise in data modelling for multi-channel needs using the Experience Data Model (XDM)
- Familiarity with configuring IMS authentication to connect external systems to Platform APIs
- Experience developing, debugging, and optimizing custom server-side applications. Proficiency in JavaScript, JSON, REST APIs and SQL
- Expertise ingesting data from sources like Adobe Analytics, CRM, Ad Server, Web and Mobile
- Strong understanding of concepts like multi-channel data management, segmentation, orchestration, automation, and personalization
- Understanding of data structures like: JSON for representing data in APIs, Data Tables for processing tabular data, Streaming data flows
Location:
India - Remote
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
