【Alexion Japan】Senior Manager, AL Amyloidosis Marketing

This is what you will do:
Senior Manager, AL Marketing will prepare CAEL-101 (anselamimab) for launch in AL amyloidosis. S/he will plan and execute commercial launch tactics according to marketing and go-to-market strategies. This individual will be responsible for execution of commercial launch tactics in close collaboration with AD, AL Marketing and other members of the business unit. The role requires partnerships with other functions including Medical and Business Excellence. S/he reports into Marketing Director, Amyloidosis.

You will be responsible for:
•Strategy Support – Contribute to the development of cross-functional disease area and asset strategy.
•Operational Marketing – Lead the planning and execution of assigned marketing tactics (e.g. promotional material, digital contents, etc.) to achieve revenue targets.
•Customer Engagement – Engage KEEs and cultivate productive working relationships. Partner with KEEs on relevant marketing programs in collaboration with AD, AL Marketing, KCLs and Sales.
•Brand Analytics – Monitor and analyze relevant indicators of brand performance. Leverage learnings and insights to optimize marketing strategy and tactics.
•Performance Analytics – Define relevant leading and lagging performance indicators. Evaluate ongoing performance and brand health. Understand market and customer dynamics behind the performance to guide the brand.
•Field Collaboration – Collaborate with Sales for rollout of marketing tactics. Gain voice of the field and customers to optimize marketing programs.

You will need to have:
• ≥5 years of biopharmaceutical commercial experience in Japan
• Experience in sales and/or other direct customer-facing roles
• Demonstrated ability to effectively communicate with and mobilize the field
sales organization to achieve brand objectives
• Ability to collaborate broadly and cross-functionally
• Intellectual curiosity and growth mindset
• Comfort with change and ambiguity
• Strong engagement, communication, and relational skills
• Passion for making a positive contribution to the rare disease community
• Bachelor’s degree in science or other relevant areas
• Fluency in Japanese, proficiency in English

We would prefer for you to have:
• Prior launch experience in rare disease and/or specialty care as a marketing
team
• Prior experience and customer relationships in Hematology
• Deep understanding of marketing discipline from strategic and operational
perspectives
• Ability to translate patient needs and scientific data into commercial strategy
• Fluency in English
• Advanced degree in business and/or science (e.g. MBA, MS)