Who We Are:

We are a tech-enabled growth firmat the intersection of marketing, consulting & data intelligenceigniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the worldwith a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine whats possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&Aputting marketers in a strategic seat at the tableand providing value in unparalleled ways.

Managing billions in media, our dynamic teamof consultative marketers, creatives, analysts and technologistschallenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

Disclaimer: We're currently on the lookout for potential candidates to join our talent pool via this job listing. Your qualifications will be assessed for both present positions and future opportunities. Should your skills align with a role and an opening arise, our recruitment team will reach out to you promptly. However, please keep in mind that this doesn't guarantee immediate placement or communication.

A day in the life:

As a Retail Marketing Strategist, you will be responsible for owning the execution, performance, and growth of Amazon & retail PPC advertising campaigns within their book of business. You are oriented towards the clients business success, tying your efforts to the greater business goals. You are a self-starter and autonomously own your responsibilities. The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. The Strategist is excellent at providing insights and forward-thinking strategy to clients on an ongoing basis and has a strong understanding of their services strategy and the levers to pull to drive performance.

Responsibilities:

Manage Amazon & retail search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon Ad Console & other retail media platforms, tying into overall retail business performance
Participate and engage in weekly department scrums and training sessions to further channel knowledge
Continuously seek to improve campaign performance & business impact against client goals
Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
Participate in the development process for new department training materials
Seek to utilize available AI and delegation resources to assist in their workflow wherever possible
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

2-3 years of digital marketing experience. 1-2 years in agency setting preferred
Minimum 2 years of hands-on experience with Amazon / Retail search advertising, Google paid search advertising, or similar
Significant campaign management experience in one or more of the following additional campaign types:
- Amazon Ad Console
- Walmart Connect
- Instacart Ads
- Criteo Retail
- CitrusAd
Proficiency in Google/Microsoft Office Suite(s)
Other skills required:
- Strong written and verbal communication skills.
- Strong organizational and project management skills.
- Self-motivated individual with a strong desire to succeed.
- Excellent interpersonal skills.
- Strong work ethic and ability to learn quickly and independently
- Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs)

Hit revenue per team member success metric: $25k+
Hit EBITDA per team member success metric: $5k+
Below 10% Client Churn Rate

Most Important Things (MITs)

Excellence in channel production and account performance
Cross-channel collaboration
Internal & client-facing communication

Power Digitals people and culture are at the core of our success, which is why diversity in our teams backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of ones identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

Amazon & Retail Media Strategist - Search (PPC)

Power Digital Marketing

Job Description