Analyst, Media Analytics

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Job Category

Marketing & Communications

Job Details

About Salesforce

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Overview

The Media Intelligence team at Salesforce is seeking a highly analytical, technically skilled, and business-oriented Analyst to lead the Audience & Intent Analytics workstream. This role sits at the intersection of paid media, audience strategy, analytics engineering, dashboard development, and stakeholder enablement.

This individual will own the measurement framework and reporting ecosystem used to evaluate how audience targeting, segmentation, and intent strategies influence marketing performance across the funnel. The role expands Media Intelligence’s capabilities beyond traditional campaign reporting by helping the organization better understand who we target, why we target them, and how those audiences perform over time.

The ideal candidate is equal parts analyst, dashboard developer, strategist, and communicator — someone who can work comfortably across complex datasets, translate insights into actionable recommendations, and partner effectively with both technical and non-technical stakeholders.

This role requires strong Tableau and SQL skills, experience working with audience or intent data, comfort operating in ambiguous environments, and the ability to drive scalable analytics solutions that influence strategic decision-making.

What You’ll Do

Audience Analytics & Performance Insights

Lead the Audience Analytics workstream within Media Intelligence, focused on measuring, analyzing, and optimizing how paid media audiences are defined, activated, and perform across the marketing funnel.

Responsibilities include:

• Analyze audience performance across regions, clouds, industries, segments, personas, and journey stages.

• Develop measurement frameworks that connect audience membership and targeting strategies to downstream business outcomes such as responses, MQLs, pipeline, and revenue influence.

• Evaluate audience composition, saturation, engagement, and targeting effectiveness across paid media programs.

• Conduct segmentation and cohort analyses to identify trends, opportunities, and optimization recommendations.

• Support personalization and audience strategy initiatives through >

  Unleash Your Potential

  When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so you cando your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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  Posting Statement

  Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

  In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.
  At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $75,000 - $113,500 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.