Area Marketing Manager

Were looking for an experienced Area Marketing Manager to lead and deliver end-to-end marketing across Japan, one of our most strategically important markets. This is a high-impact, hybrid role based in Tokyo, offering the opportunity to own regional marketing strategy, performance, and budget while working closely with Sales and APAC/global marketing teams.

Youll be responsible for translating global and APAC marketing objectives into locally relevant, high-performing campaigns that drive lead generation, pipeline growth, brand awareness, and revenue with clear accountability for return on investment.

The role

Reporting to the Area Marketing Director, APAC, and working closely with the Japan sales team and global marketing colleagues, you will:

• Execute, maintain, and support global and APAC marketing strategies within the Japanese market

• Develop and deliver localized marketing plans for Japan, informed by market insights and commercial priorities

• Act as the key marketing partner to the Japan sales team, supporting demand generation, pipeline growth, and revenue objectives

• Plan and deliver integrated marketing initiatives including lead generation campaigns, webinars, events, go-to-market launches, awards, and thought leadership

• Localise and activate global campaigns and content across email, digital, social media, PR, and events

• Build and manage automated marketing programs, tracking KPIs, ROI, and performance metrics

• Own and manage the Japan marketing budget, including planning, tracking spend, and reporting on ROI, in close partnership with APAC and global marketing teams

• Develop and maintain a strong social media presence aligned to brand and PR strategies

• Collaborate with APAC and global marketing teams to ensure consistency, reuse of best practices, and alignment with broader objectives

• Stay up to date with relevant legislation and compliance requirements

• Provide analysis, insights, and reporting across marketing activities

• Support the Area Marketing Director, APAC with regional initiatives and priorities

About you

Youre a commercially minded, proactive marketer who is comfortable operating autonomously while collaborating in a global, matrixed organisation. You bring:

• A Bachelors degree in Marketing or a related field (or equivalent experience)

• 6+ years experience in marketing, communications, or PR, ideally within B2B and/or technology environments

• Proven experience delivering multi-channel marketing campaigns with measurable business impact

• Native-level Japanese language skills (spoken and written)

• Strong English language skills for collaboration with APAC and global stakeholders

• Familiarity with CRM systems such as Salesforce or Dynamics 365

• Strong strategic, analytical, organisational, and project management skills

• Ability to manage multiple priorities in a fast-paced environment with minimal supervision

• Confidence working in a multi-cultural, international environment

• Willingness to travel as required

Why join us?

• Own and shape marketing strategy and budget for a key APAC market

• Hybrid working model based in Tokyo

• High visibility role with close partnership across Sales and Marketing leadership

• Opportunity to influence both regional and global marketing initiatives

• Collaborative, international working environment with scope to innovate and grow