Art Director, Brand Systems
Relay
Raleigh, North Carolina
Contract
$100,000
OfficeDirector
Relay is the Intelligent System of Action for the physical economy. While the digital revolution has historically left the deskless workforce behind, we are closing that gap by transforming analog frontline operations into a data-rich, AI-powered ecosystem. We arent just selling radios; we are building the digital foundation for the 80% of the global workforce that doesn't work at a desk.
It is an incredibly exciting time to be joining Relay, given we've recently ranked #175 on the Deloitte Technology Fast 500 and #920 on the Inc. 5000.
If you're passionate about technology, driven to make a difference and align your work to a bigger mission, and excited to join a company that's shaping the future of frontline work, we encourage you to explore opportunities at Relay!
We're hiring an Art Director, Brand Systems to be the creative anchor of the Relay brand as we scale. This is a hands-on, systems-minded role for someone who's done this work before built and operationalized a design system in Figma, shipped high-quality work across every medium a modern B2B brand needs, and uses AI tools fluently to move faster without compromising craft.
You'll report directly to the Creative Director and partner closely on everything from sales enablement to campaigns to web to our conference program (we attend more than 100 a year). You'll also help shape the team bringing on a Production Designer hired alongside this role, providing direction to freelance partners, and growing into a player-coach who runs day-to-day creative output.
This is a role with real influence and a clear runway. You won't be one of many. You'll be the senior creative voice running the day-to-day, freeing the Creative Director to focus on brand strategy, campaigns, and bigger-picture creative direction. As the team grows, so does your scope.
Build and own our design system. This is the core of the role. You'll establish, scale, and maintain a Figma design system that brings consistency to every surface of the brand component libraries, tokens, typography and color systems, layout patterns, and documentation that empowers the rest of the team to produce on-brand work without bottlenecks. You'll also bring AI tools into how the system is built and maintained, using AI assistants for naming conventions, decision logic, documentation, and ongoing consistency audits across the system. You've done this before, and you know what good looks like.
Lead day-to-day creative production across every medium we touch. Sales enablement (one-pagers, decks, segment- and partner-specific collateral), conference materials (booths, signage, takeaways, swag), digital advertising, web, and ongoing brand work. You'll move fluidly between print, digital, physical, and web and make smart calls about what each format demands.
Use AI as a force multiplier. You'll integrate AI tools into your daily workflow for ideation, layout exploration, asset variation, and production. You'll build prompt libraries, templates, and repeatable workflows the rest of the team can plug into.
Translate strategy into creative. Take direction from the Creative Director and stakeholders across the company and turn it into briefs, moodboards, and finished work that ladders back to brand and business goals.
Set and hold the quality bar. Review work, give clear and constructive feedback, and make sure everything that ships under the Relay name is on-brand, on-strategy, and well-crafted.
Mentor and grow the team. You'll partner with and eventually manage a Production Designer (hired alongside this role), provide direction to freelance partners, and help shape the operating rhythm of an in-house creative team that's still being built.
Partner with the Creative Director on brand evolution. As the company grows, the brand will need to evolve with it. You'll be a key thought partner on how the visual system stretches into new channels, audiences, and campaigns.
If you're passionate about technology, driven to make a difference, align your work to a bigger mission, and excited to join a company that's shaping the future of frontline work, we encourage you to explore opportunities at Relay!
Our culture hinges on Relayers getting LIT up in an environment that fosters learning, impact, and teamwork (LIT) where we can *CHASE*the best work in our lives. We call this BWIML (pronounced bee wimmel = Best Work In My Life)!
It's truly amazing what engaged team members can achieve together. Our ever-evolving list of benefits and perks means you'll be able to integrate work into your whole life, focus on health, perform impactful work, grow and learn in your role, look after yourself/your family, and invest in your future.