The Assistant/Associate Director of Programmatic Advertising is a self-starting and data driven professional with experience across multiple programmatic platforms such as Amazon, Facebook, Google, TikTok, Reddit, and more.
This individual will report to the Director of Advertising within the Executive Marketing Strategy department and manage a team of 2 to oversee the planning, execution, optimization, and reporting for all adult programmatic campaigns at HBG and advise on best practices with the children's advertising team.
They will also work closely with the Director on big-picture responsibilities such as structuring workflows, leading strategy & budgeting, and developing positive communications practices and relationships with HBG's imprints.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Oversee planning, execution, and optimization for full-funnel programmatic advertising campaigns for around 20 publishing groups bringing hundreds of frontlist titles per year to market in addition to a backlist of bestselling and acclaimed titles
- Utilize internal reporting tools to develop a data-driven basis for recommendations and planning and continually test new ideas, practices, and trends to bring HBG's work to the next level
- Collaborate with title marketers to establish campaign goals and audience targets and ensure that they have a robust understanding of the campaigns that are in-market
- Using HBG's data & reporting resources, upkeep a reporting workflow with an eye toward profitability and KPIs that also sets imprint marketers up for success in internal and external meetings
- Continually stay abreast of leading and emerging marketing practices in both the publishing and other industries and share best practices across HBG within reports, newsletters, and/or internal meetings
- Assist advertising director with the infrastructural build-out of the programmatic advertising division that allows for innovative and flexible work and high-touch collaboration with imprint advertising liaisons
- Assist advertising director with development of ad tech infrastructure across new and existing programmatic platforms
KNOWLEDGE, SKILLS, & ABILITIES REQUIRED- Experience with numerous programmatic platforms such as Meta, Amazon, Google, TikTok, and Reddit
- Experience with project management software is a plus
- Understanding of digital ads statistics, benchmarks, and reporting and the ability to communicate and action that information to push the envelope of HBG's work and develop audience insights and targeting strategies that grow and convert author's audiences
- Ability to analyze trends in sales and marketing and to use research to contribute to the creation of proactive marketing campaigns and plans
- Ability to transition between innovative and data-driven brainstorm and high attention to details and deadlines
- Ability to manage a small team and educate younger team members on platform techniques
- Ability to manage large budgets effectively, accurately, and with strong ROI
- Exceptional communication skills, both verbal and written, with aptitude to communicate effectively in both individual and group settings regardless of audience
- Drives change and innovation by improving work product or process, and challenges established norms where appropriate
- Proven ability to build supportive and constructive relationships within and outside of the organization; takes the lead in inspiring others to work together for mutual benefit
Please submit a resume and cover letter to be considered for this position.
This role is based in our New York office. Employees are expected to work on-site three days per week in accordance with our hybrid work model. Candidates must be able to reliably commute to the office.
The compensation for this position is $80,000-$95,000. Salary can vary based on a number of factors including skills, experience, and location - talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.
