What makes this a great opportunity?
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading IMFL brand Oaksmith in India.
A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirit's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan.
For more information, on our brands and commitment to social responsibility, please visit www.suntoryglobalspirits.com and www.drinksmart.com.
Role Responsibilities
- Work closely with Market/s Commercial team and Regional Commercial Marketing Manager to firm up the annual plan for Key Accounts & Prestige channel within the market.
- Collaborate with the KAMs/ CMM on channel segmentation.
- Accountable for driving Execution Excellence for all the channel inputs in Key Accounts
- Work closely with the CMM, KAMs & ASMs to form the strategy for Must-win accounts delivering Halo accounts, Halo execution, Hakozukuri accounts, Wall Bays etc.
- Helping KAMs/CMM on negotiations to close agreements on Visibility /Space and tracking identified KPI's of these outlets
- Responsible for tracking and maintenance of visibility initiatives (Halo, Hokozukuri, Wall bays/ Paid Shelfs) as well as all semi-permanent assets at On Trade outlets.
- Execute specific promotions for building distribution efficiencies specific to the market requirements.
- Drive performance led investment culture with regular review across various investment inputs (Brand Ambassadors, visibility, consumer promotions, tertiary inputs, new launch plans).
- Closely monitor the market and competitive landscape to evaluate existing and upcoming opportunities/ challenges and provide hands-on Gemba insights to the stakeholders.
- Monitor distribution of POSM stock across market as per targets, timeliness, and territory requirements
- Act as a pivot in the market to ensure alignment & coordination between the on-field requirement of sales team and the planned promotional initiatives to be rolled-out in the region.
Qualifications- Qualified Graduate/MBA
- Minimum 8+ years' experience in the Channel with a minimum of 2 years of experience in Alcobev/ relevant industries
Job Segment: Marketing MBA, Marketing Manager, MBA, Manager, Marketing, Management
