The Assistant Director of Marketing combines skills in marketing, content creation, strategic communication, and customer service to foster meaningful student engagement practices, branded social media and digital experiences between the college and prospective and continuing students, maximizing their likelihood to enroll and retain at Ivy Tech Community College. The position is empowered to inform, assist, and most importantly, to delight prospective and continuing students and their families via strategic content development, brand story sharing, and direct customer service activities. The Assistant Director of Marketing will be expected to become proficient in college recruitment, admission, and retention processes and will be empowered to collaborate directly with relevant staff. This position will also oversee the Communications and Development Specialist position.

RESPONSIBILITIES

Develop brand social media content (writing, photography, videography, basic graphic design) focused on the prospective student and parent audience as well as continuing students.
Coordinate and assist with developing creative concepts and strategies to encourage user engagement across the board and drive enrollment and retention goals.
Create and curate marketing content specifically optimized for social media across multiple platforms including Facebook, Instagram, YouTube, Snapchat, TikTok, LinkedIn, etc.. Content will include, but not be limited to photos, gifs, infographics, captions, podcasts and short videos. Identify opportunities for social media platform expansion.
Curate admission and retention social media calendar.
Contribute to design and development of admission and retention web pages and development of innovative methods for presenting web-based information.
Photograph and/or video college activities and events for admission and retention marketing and communications purposes.
Oversee Communications and Development Specialist position.
Assist in coordination of admission and retention marketing and communications efforts on behalf of both prospective and continuing student populations.
Use project management software as well as techniques and skills to ensure effective management and timely delivery of materials.
Contribute to the comprehensive admission and retention marketing plan to support recruitment and enrollment goals of the college. Translate and leverage marketing data and analytics to inform, segment, personalize and optimize campaign strategy. Maintain documentation and campaign calendars.
Write and create short-form content that sells the value of an Ivy Tech degree to prospective students, which includes writing for a target demographic of high school and adult students.
Develop and maintain internal relationships to promote teamwork and advance the priorities of the college.
Gather, analyze and synthesize analytics to communicate audience trends accurately and creatively.
Assist in creating strategies for CRM user journey and nurture streams to engage external target audiences.
Assist with admission and retention event deliverables.
Organize and fulfill campus print job/requests through the online submission form.
Work collaboratively with the college marketing and communication team.
Follow the guidance and direction of the supervisor(s).
Engage in behaviors that create an inclusive environment in which all people are valued, supported, and respected.
Demonstrate respectful, ethical, responsible behavior.
Perform employee responsibilities as detailed in employee handbooks and policies.
Other duties, including special projects, as required or assigned.

All responsibilities will be conducted within the parameters of the Family Educational Rights and Privacy Act (FERPA), other applicable regulatory requirements, and professional standards.

QUALIFICATIONS

Bachelor's degree required.
CRM experience.
Social media and internet savvy.
Familiarity/experience with Facebook, LinkedIn, Instagram, Snapchat, Tiktok, digital photography/videography, Canva, Microsoft Office, Adobe Creative Suite.
Proven ability to prioritize complex projects, managing and meeting deadlines and deliverables.
Supervisory experience preferred

Proudly named a Louisville Business First's 2025 Best Places to Work - Ivy Tech Community College, Sellersburg.

Ivy Tech is committed to supporting the well-being, growth, and financial security of our full-time faculty and staff. Our comprehensive benefits package includes:

Health & Wellness

Multiple medical plan options paired with a Health Savings Account with a generous employer contribution
Dental plan with no-cost preventive services and coverage for orthodontia
Vision plan with low-cost exams and allowances for glasses or contact lenses
Employee Assistance Program offering no-cost confidential counseling sessions, legal consultations, financial planning consultations, and other resources
Wellness program with opportunities to earn $250 in Wellness Rewards
Flexible Spending Accounts for healthcare (limited purpose) and dependent care

Retirement & Financial Security

10% employer retirement contribution, fully vested after two years
Basic life insurance equal to annual salary paid by the College, with optional supplemental coverage
Short-term and long-term disability benefits

Educational Benefits

Fee remission for employees, spouses, and dependent children
Tuition assistance for undergraduate, graduate, and doctoral programs
Paid professional development opportunities

Work‑Life Balance

Generous paid time off, including vacation, sick leave, holidays, and winter recess
Flexible work arrangements where available
Paid childbirth recovery leave (8 weeks)
Paid parental leave (4 weeks)

Additional Perks

Eligibility for Public Service Loan Forgiveness
Additional discounts on gym memberships, transportation, and various retail services

Ivy Tech is proud to offer benefits that support your health, your family, and your future—because when our employees thrive, our students and communities thrive too. For more information on Ivy Tech Benefits, visit https://careers.ivytech.edu/benefits.

Note: Employees who re-hire with the College within 180 days of leaving a full-time position with the College may be eligible for additional benefits depending on their bridged seniority date.

Ivy Tech Community College is an accredited, equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, national origin, marital status, religion, sex, gender, sexual orientation, gender identity, disability, age or veteran status. As required by Title IX of the Education Amendments of 1972, Ivy Tech Community College does not discriminate on the basis of sex, including sexual harassment in its educational programs and activities, including employment and admissions. Questions specific to Title IX may be referred to the College’s Title IX Coordinator or to the US Department of Education Office of Civil Rights.

Assistant Director of Marketing

Ivy Tech

Job Description

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