Assistant Manager, Brand Marketing – Culture & Growth Marketing

About the Role

The Assistant Manager, Brand Marketing – Culture & Growth Marketing is a brand steward, responsible for positioning Gap at the epicentre of cultural conversation and elevating brand visibility in cultural spaces that matter. This individual will bring a deep interest in brand marketing, strategy and bringing stories to life through different mediums. This role will support the development and execution of high-impact, culturally-relevant brand initiatives, and ensuring widespread implementation and executional excellence across all channels, including paid media, social, retail, site/digital, loyalty, partnerships, PR, and product experience, with a mission to ensure Gap remains the talk of the town.

What You'll Do

Strategic Development

• Support the development of inspiring marketing briefs by gathering key inputs from Cultural observations, desk research, Consumer Insights, and Product teams, helping to achieve business goals with sharp cultural strategies.

• Keep a pulse on cultural and industry trends, actively bringing fresh storytelling ideas, competitive teardowns, and innovative content formats to team brainstorms.

• Co-create high visibility strategy documents, assisting the Director of Brand Marketing and Culture craft insight-filled decks and proposals that will influence senior leadership across the Brand.

Campaign Coordination & Cross-Functional Management

• Maintain and update the omni-channel marketing calendar, ensuring all cross-functional partners have real-time visibility into the cultural strategies and plans.

• Coordinate the day-to-day marketing initiative pipeline, managing asset checklists, product sample tracking, and coordinating key milestones (from creative reviews to final mechanical approvals).

• Build strong working relationships with cross-functional peers in Project Management, Creative, PR, and Social Media to ensure seamless, day-to-day communication.

• Keep Go-To-Market (GTM) tracking tools up to date, collaborate with Project Management to flag potential project delays early, and draft project structures for smaller brand initiatives.

Operational Agility & Partnership Support

• Manage daily communications and asset delivery for merchants, regional markets, and external partners to ensure cohesive execution across all channels.

• Assist in executing nimble, in-season adjustments, helping route updated assets and communication when business priorities or consumer needs shift.

• Provide direct operational and execution support to the Director of Brand Marketing and Culture on high-visibility marketing initiatives and large-scale brand campaigns.

Who You Are

• 2-3 years of experience in consumer marketing, experiential or social content marketing

• Team player with strong interpersonal skills; works well as part of a team with strong collaboration abilities

• Good organization and communication (verbal/presentation/written) skills with high attention to detail; proficient in deck/presentation creation

• Culturally curious, with an ability to identify and surface trends, ideas and moments that are relevant to Gap’s strategy

• Ability to adapt quickly to support the pace & needs of the business and work in a constantly evolving environment

• Gracefully juggle multiple, competing, high priority projects.

• Self-starter with an innate sense of curiosity and eagerness to test and learn

• High energy level and ability to thrive in a fast-paced and changeable environment