Assistant Manager, Lifecycle

This role is based in Thailand, responsible for Customer Relationship Management for Disney+ Hotstar in Southeast Asia & Thailand.

The Walt Disney Company's Direct-To-Consumer and International (DTCI) segment provides global access to content via streaming services. Combining Hulu, ESPN+ and Disney+ alongside Disney's international media businesses, DTCI aims to deliver personalized entertainment worldwide.

This role in the Lifecycle team drives customer engagement and retention through campaign development, setup, and optimization supporting acquisition, engagement, retention, and customer lifetime value for Disney+ Hotstar.

• Drive campaigns to increase engagement, retention, and monetization across the customer lifecycle.
• Execute engagement strategy for pre-subscription, onboarding, and in-life customers.
• Activate monetization and retention strategies to increase customer lifetime value.
• Ensure customer journeys across app and website align with brand proposition.
• Collaborate with regional teams for strategic alignment and knowledge sharing.
• Plan and develop marketing calendar for direct communications.
• Launch targeted in-app and direct communication campaigns to boost engagement and retention.
• Manage localized campaign delivery process.
• Work with creative teams on creative concepts and asset briefs.
• Manage testing agenda and measurement across lifecycle stages and cohorts.
• Analyze and report campaign performance to make data-driven recommendations.
• Support KPI forecasting for engagement and retention metrics.
• Champion innovative engagement approaches to stay ahead of market trends.

Qualifications include experience in CRM marketing, preferably in online subscription businesses; skills with CRM tools such as Braze or Salesforce; experience with digital channels including apps and websites; capability to map and create customer journeys; hands-on campaign development from strategy to execution; agency management; and strong track record of delivering multi-channel campaigns.