Job Description
Main Responsibilities:
- Brand leader of HIV New Product. Responsible for the development & execution of the strategic marketing plan of new product from pre-launch to post-launch, including launch readiness, pricing strategy, customer engagement strategy, integrated brand plan, specific sales campaign etc.;
- Pre-launch planning: responsible for pre-launch market situation scan, competition information collection & consolidation, integrate cross-functional input including Medical, GAMA, etc. to develop integrated launch readiness plan. Host launch taskforce meeting and drive key deliverables. Close collaboration with GBL an International team to drive Sotatercept launch excellence in China.
- Go-to-market readiness: facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter. Support IFT deployment plan, brand P&L planning and team readiness training plan.
- Launch excellence:
- IBP/IAP execution, tracking and refining.
- sales performance tracking, providing various analysis report/output as required to support business review and marketing strategy/tactical development.
- Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives based on Patient Journey findings in order to ensure patient-centricity.
- Develop and maintain relationships with key customer accounts as well as market influencers
- Team leader: Develop, lead and coach direct reports, forecast, monitor brand KPIs, manage budget and brand P&L, track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives
Qualifications
- Bachelor’s or Master’s Degree
- Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
- Experience in new product launch; experience in HIV is a plus.
- Strong Analytical skill, strategic thinking and market insights
- Ability to translate strategies into actionable and realistic marketing actions
- Ability to lead, motivate and coordinate cross functional teams
- Ability to influence and drive collaboration with global teams
- Solid working knowledge of healthcare environment and evolving landscape
- English language proficiency verbally and in writing
Required Skills:
Adaptability, Advertising Campaign Development, Agile Methodology, Creative Campaign Development, Decision Making, Digital Analytics, Direct Marketing, Marketing, Marketing Budget Management, Marketing Management, Marketing Strategy Implementation, Market Research, People Leadership, Pharmaceutical Industry, Pipeline Construction, Pipeline Management, Pricing Strategies, Principles of Marketing, Product Lifecycle Management (PLM), Strategic Thinking
Preferred Skills:
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Current Contingent Workers apply HERE
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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
No relocation
VISA Sponsorship:
No
Travel Requirements:
25%
Flexible Work Arrangements:
Hybrid
Shift:
Not Indicated
Valid Driving License:
No
Hazardous Material(s):
na
Job Posting End Date:
09/30/2026
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
