Associate Brand Manager

JOB DESCRIPTION:

This role goes beyond traditional brand marketing — we are looking for a digitally savvy, performance-driven marketer who can integrate brand building with strong digital execution to accelerate business growth on Pediatric Business. Core job responsibilities include the followings:

Responsibilities:

Brand & Portfolio Management

• Act as the champion and support the Manager in driving brand, portfolio and communication strategies to drive differentiation with competitors.

• Assist in managing current and future portfolio development: identify gaps vs. consumer needs and competition, build business cases, prepare sales forecasts and support launch readiness.

• Leverage insights from consumer data and market trends to support strategic decision-making.

• Organize event with 3rd party collaboration

Digital & Performance Marketing Execution

• Lead digital and social media activations with agency partners; plan and execute full-funnel digital campaigns that drive awareness, engagement and conversion.

• Implement performance marketing tactics (e.g., paid social, programmatic, SEM) to optimize ROI and reduce reliance on central technical support.

• Be fully familiar with media KPI definitions and measurement frameworks. Monitor campaign performance through dashboards and analytical tools, ensuring delivery against KPIs.

• Set up tracking and evaluation systems to systematically assess digital activities’ effectiveness.

• Stay ahead of digital, media and social trends and proactively identify new opportunities to accelerate brand growth.

Cross-functional Collaboration & Scientific Alignment

• Work closely with Ethical Marketing, R&D, Medical/Regulatory Affairs to identify winning claims based on scientific and clinical evidence.

• Partner with ethical channel teams to explore whitespace opportunities and drive synergies.

• Collaborate internally (Digital, CRM, Sales, Regulatory, Medical Affairs, Nutrition Science team) to ensure consistent and impactful consumer communication across touchpoints.

Execution Excellence & Business Tracking

• Independently manage external agencies and vendors to ensure flawless execution of integrated marketing campaigns.

• Closely track competitive activities, category dynamics and brand performance with regular insights reporting for management.

• Monitor and manage A&P budgets to ensure investment efficiency and ROI.

Requirements:

• Degree holder in Business, Marketing, or any related discipline.
• Minimum 3 years of experience in marketing or brand management; solid hands-on digital marketing or performance marketing experience is strongly preferred.
• Familiar with media KPIs, digital performance metrics, and campaign measurement tools.
• Passion for the nutrition, health, babies/ kids-related or pharmaceutical industry; science background or nutrition knowledge is an advantage.
• Tough, persistent, and able to manage multiple tasks under pressure with resilience and ownership.
• A proactive, analytical team player with strong business acumen and entrepreneurial mindset.
• Strong communication, presentation and project management skills.
• Fluent in written and spoken English and Chinese; Mandarin an advantage.

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

Hong Kong > Hong Kong : 20/F, AIA Tower, 183 Electric Road

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable