Associate Director, Conferences Program Management

This critical position is responsible for developing the content, programs, and experiences of several Gartner conferences, as well as overall management of those events.

The Associate Program Director owns the conference(s) assigned and is tasked with 2 main missions:

• Develop the event strategy and orchestrate cross-functional team collaboration to drive growth, profitability and customer retention.
• Create the most compelling attendee-driven conference agenda based on market needs and requirements, in close partnership with Gartner Research chair.

To achieve desired results, Associate Program Director collaborates with various stakeholders including:

• Gartner Research and Gartner Consulting
• Audience Acquisition / Marketing
• Sponsorship Sales
• Conference Operations / Logistics
• Research Marketing and Sales

Specifically, the Associate Program Director:

• Creates client-focused programs that will deliver the highest results
• Identifies and secures guest speakers: keynote, panelists, case studies…
• Drives primary and secondary market research to understand client issues and behaviors
• Identifies target audience and defines positioning for assigned conferences
• Working in partnership with Exhibitor Products team, identifies and defines sponsorship opportunities for his or her events
• Identifies and evaluates competitive events, including attending competitive events
• Creates the conference or portfolio strategy, in collaboration with other global colleagues & stakeholders
• Evangelizes and promotes assigned conferences to internal and external constituents
• Innovates conference experiences, content and formats
• Works closely with Events Marketing to create compelling messaging and campaigns to drive growth and increase retention, as well as assist in the development of partnerships with associations, user groups, and media sources
• Collaborates with Events Sales to identify prospective exhibitors, articulate the value proposition, and accelerate sales growth and retention
• Collaborates with Event Operations to ensure we deliver a great attendee and sponsor experience in an efficient and cost-effective way

Qualifications:

• Bachelors Degree; MBA preferred
• 7-10+ years’ experience in conference management, content-rich program planning, or conference content strategy, development and creation
• Experience with large, complex multi-day/multi-track conference programs preferred
• Proven ability to drive overall direction and development of conference programs: specifically content strategy and creation, agenda development, speaker management, etc.
• Experience in driving or supporting audience and sponsorship acquisition
• Proven track record creating and executing strategy, and identifying untapped market and growth opportunities
• Demonstrated ability to work in a highly collaborative matrix environment, with strong stakeholder management skills.
• Excellent written and oral communication, and ability to influence
• Global / multinational event experience strongly preferred
• Good multi-project management, prioritization, time management capacity
• IT / tech sector familiarity or interest a plus
• Ability to accommodate moderate travel, including international
• Ability to engage effectively with C-level executives

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At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

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Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

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It’s an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that’s reshaping the way we operate. If you’re passionate about AI and want to be part of a team that’s guiding the leaders who shape the world, Gartner is the place for you.

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Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

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Job Requisition ID:109548

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