Associate Director, Content Capabilities Workstream Lead (Hybrid - Upper Gwynedd, PA)

Job Description

Associate Director, Content Capabilities Workstream Lead is responsible for leading the business-side implementation and business readiness of current and emerging content development tools, including Adobe Workfront, Digital Asset Management (DAM), and an embedded Design System across US agile teams. This role will help translate capability investments into business processes, stakeholder adoption, and integrated ways of working that advance a more connected, consistent, transparent, and future-ready content delivery ecosystem.

In close partnership with the US Foundations capability leads, this role will work across CEI, US Content Op Model, OMM, Content Accelerator, and DHH/IT stakeholders to enable, optimize, govern, and scale the content capabilities ecosystem. This individual will serve as a key connector across agile teams to ensure capabilities are implemented effectively and adopted successfully.

What Success Looks Like

• Capabilities are implemented with clear business readiness, strong stakeholder alignment, and successful adoption across teams and partners

• Content workflows become more connected, transparent, and scalable, with reduced fragmentation and improved speed to market

• Business, process, and technology teams remain aligned on priorities, risks, and dependencies, that support long-term content operating model transformation.

Key Responsibilities

• 50% allocation focus on successful implementation, business readiness, and adoption of US Workfront Content Management capability, working closely with the US Workfront Capability Owner

• Serve as the connective lead across US Foundations content capabilities, identifying interdependencies, risks, and aligned business requirements

• Identify opportunities for standardization, simplification, transparency, traceability, and improved speed to market

• Support a continuous learning approach that enables capability leads to gather feedback, iterate, and apply insights over time

• Champion a vision for an integrated ecosystem that meets current business needs while enabling the future-state content operating model

• Partner with key stakeholders to prioritize business requirements, capability backlog, dependencies, and future-state enhancements in alignment with enterprise transformation objectives and the HH Transformation Management Office

• Lead business readiness activities, including stakeholder engagement, change management, training, user communications, and adoption support for internal teams and agency partners

• Build strong working relationships with capability leads, monitor issue resolution, and collaborate on business-facing documentation, governance, and implementation planning

• Monitor user feedback and implementation outcomes, and align with stakeholders on enhancement opportunities to drive continuous improvement and inform the forward roadmap

Qualifications

• Minimum of 8 years of experience in digital, marketing, content operations, marketing governance, marketing technology, or related fields, including experience leading large-scale capability implementation or transformation initiatives.

• Bachelor’s Degree in Marketing, Business, Information Systems, Digital, Communications, or a related field.

• Experience working in Agile or sprint-based marketing environments

• Demonstrated experience leading or supporting platform implementation, business process design, implementation planning, and adoption of technology-enabled workflows in a complex organizational environment

• Strong understanding of marketing technology ecosystems, agile ways of working, content development workflows, and cross-functional operating models

• Experience partnering effectively with technology teams, vendors, agencies, and cross-functional business stakeholders to deliver integrated solutions

• Experience leading change management, capability training, stakeholder engagement, and user adoption strategies for new capabilities or platforms

• Ability to communicate technical concepts, tradeoffs, and value propositions clearly to senior leaders and non-technical stakeholders

• Strong problem-solving, prioritization, and execution skills, with the ability to manage multiple workstreams and influence diverse stakeholders in a matrixed environment

Location and Work Model

• Hybrid ability to work at the North Wales (Upper Gwynedd), Pennsylvania office at least 3 days per week

• Travel: approximately 10% for internal workshops, stakeholder meetings, integration sessions, and training

Required Skills:

Advertising Campaign Development, Business Documentation, Business Processes, Business Process Management (BPM), Business Process Modeling, Content Development, Creative Campaign Development, Digital Analytics, Digital Asset Management (DAM), Marketing, Marketing Budget Management, Marketing Management, Marketing Strategy Implementation, Market Research

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

The salary range for this role is

$142,400.00 - $224,100.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

10%

Flexible Work Arrangements:

Hybrid

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

N/A

Job Posting End Date:

07/8/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.