Associate Director-Omnichannel Strategy& Engagement

SUMMARY OF THE ROLE

As the core engine of our digital transformation, the Omnichannel Marketing Strategy and Execution Lead will comprehensively orchestrate and drive the company's digital marketing strategy. This role is dedicated to translating our Customer 2030 vision into actionable business practices, deeply partnering with business leaders to empower rapid and sustainable business growth. Guided by the Customer 2030 strategy and deeply integrating the cutting-edge technological capabilities of the Global AI30 initiative, the candidate will drive comprehensive business transformation through the construction of an outstanding omnichannel marketing matrix and a refined operational system. The core objective is to break traditional models, enhance overall operational and outreach efficiency, and truly deliver on the value proposition of being faster, smarter, and more precise for both internal teams and external customers.

ROLE & RESPONSIBILITIES

• Omnichannel Digital Strategy Design: Formulate and drive forward-looking omnichannel digital marketing strategies, ensuring deep alignment with the company's overall business objectives. Empower business line leaders through innovative approaches to accelerate comprehensive transformation and rapid business growth.
• Lifecycle Differentiated Marketing: Develop differentiated digital promotion and communication plans based on the characteristics of various brands across their lauch, growth, and mature stages. Ensure the efficient allocation of marketing resources to maximize the market lifecycle value of the products.
• Omnichannel Marketing Matrix Construction: Build and continuously optimize a multi-dimensional omnichannel marketing matrix, seamlessly connecting online digital platforms with offline interaction touchpoints. Create a closed-loop customer experience journey to enhance the consistency and ultimate conversion rate of marketing campaigns.
• Private Domain Ecosystem & Automated Operations: Deeply explore and apply the WeChat and WeCom ecosystems, leading the establishment of WeCom customer service systems and refined customer relationship operations. Utilize Marketing Automation (MA) tools to achieve personalized, at-scale precision outreach, enhancing customer stickiness.
• Content Platform Ecosystem Management: Comprehensively plan and manage various digital content platforms, ensuring the compliant release and efficient dissemination of high-quality medical and commercial content. Establish a >

  Date Posted

  17-6月-2026

  Closing Date

  30-8月-2026

  AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.