Associate Director, Programmatic

Company Overview

At Horizon Media, we are committed to fostering innovation and achieving success for our clients' businesses through exemplary media planning and buying. Within Horizon, the Programmatic media capability plays a pivotal role in ensuring that our clients' messages and value propositions resonate with consumers amidst a rapidly evolving media landscape. Horizon is devoted to investing in technology, automation, and artificial intelligence to enhance our offerings, making them as intelligent, sophisticated, interconnected, effective, and distinguished as possible. Programmatic media planning and activation goes to the heart of Horizon’s investment focus.

Job Summary

TheroleAssociate Director, Programmaticseeks aknowledgeable programmatic practitioner whoiscapable of managingmultiple stakeholders, both internal and external, in organizing a unified alignmentfor the most impactful ways to deliver media programmatically. This person must also be incredibly versed in platform specificsin ordertofunction as the last set of eyesapprovingthe accuracy and set up designof inplatformarchitecture in relation to the media plan structure. Strategic thinking ability isa mustas the role also takes a leadership position around custom algorithm implementation for clients under management, as well as a thoughtful and intentional inventory and supply path approach.

Main Duties and Responsibilities

60% Account Management

• The main POC: Serveas the main day-to-day point of contact & escalation point for internal partnersand external contacts as relates to deliveringexcellence with speed,expertiseand helpfulness. Ensuresplans are conducive to client goals.

• Final approver: ReviewsDSP setup as the last reviewer in the QA process, providing all systemsgoapproval for launch and tracking in-campaign changes with an equally hawkish eye.

• Money management: Responsiblefor coordinating the makegood coverage response in instances of mishaps. Usesstrong ecosystem relationships and understanding of buy mechanics to first explore creative solutions with existing partners and platforms.

• Custom thinker: Evaluateseach plan with a fresh perspective on a custom algorithm strategy and application that can make a difference, as well as how a bespoke inventory and supply approach can deliver efficiencies in costs andperformance. Strive for innovationand1sttomarket opportunitiesfor your clients.

• Eagle eye: Seeacross the entire process toidentifyspots to step in and mitigate risk. Ensure a positive working relationship with your team and DAT, BST, analytics, and client.

40% Learning & Development

• Internal health check: Leadowner of adoption of internal products and solutions forour meta dsp, incentives tracker,marketplace solutions, updated initiatives requiring rollout, as well as cross-discipline coordination for united broader product and solution support.

• Grower of people: Establishesa framework for skill development and knowledge growth that can be used to track the maturation and readiness of junior team members for more responsibility and opportunity. Ensure growth & development of team

Additional Responsibilities

• Help engineer processes to improve operation workflow, as needed

• Institutionalize best practices for bidding, budget management,adoperations, and reporting

• Socialize and documentprogrammatic teamlearnings from optimization

• Develop and publish POVs to inform clients and agency personnel about changes in programmatic marketplaces and technology

• Foresee and plan for new workflows, processes, and capabilitiesrequiredto meet the needs of new and futureprogrammaticclients andensureteamadheres to processes and established ways of working

Knowledge and Skills Required

• Able to develop, implement, and improve business processes

• Proven ability to thrive in highly collaborative work environments

• A team-oriented manager with strong delegation and organization skills

• Solutions-oriented problem solver

• Self-starter, takes initiative

• Strong communicator andpresenter. Be ableto craft a storyto key stakeholders and management.

• Able to actively seek out and implement feedback

• Desire to be nimble and flexible to succeed in a fast-paced and ever-changing environment

• Business matureindividualwho exudes professionalism and respect, will lead by example

• Committed to the success oftheteam

• Strong leader, eager to grow and develop team members

• Supporter of and advocate for diversity, equity, and inclusionAdvanced ability in Microsoft Excel expected.

• Comfort level with being able to parallel path and work across multiple workstreams and clients at the same time.

Preferred Skills & Experience

• 5+ yearspreviousin-platform programmaticexperience

• Expert level understanding of programmatic buying and planning

• Experience managinga team

• Effective communication and presentation skills

• Familiarity with multiple DSPs

• Proficient in Excel and PowerPoint

• Supervisory Responsibilities

• Management responsibility for team structure aligned to account portfolio.

• Certificates, Licenses, and Registrations

• Nonerequired.

• Physical Activity and Work Environment

• Nonerequired.

• The statementshereinare intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skillsrequired ofpersonnel so classified. Furthermore, they do notestablisha contract for employment and are subject to change at the discretion of the employer.

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