Associate Director, Short Bowel Syndrome Consumer Marketing
Takeda
Cambridge, Massachusetts
Full-Time
$154,400
OfficeDirector
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About the role:
The Associate Director, Short Bowel Syndrome (SBS) Consumer Marketing is responsible for supporting the short bowel team’s consumer marketing efforts, from gathering customer insights to developing strategies that support a trusted legacy brand with continued growth and room for innovation. This role helps shape consumer marketing plans and supports the delivery of marketing messaging, content strategy, and assets that meet the needs of patients and caregivers. You will report to the Director, SBS Marketing.
How you will contribute:
• Contribute to the annual brand business plan at both strategic and tactical levels, helping ensure alignment with brand and franchise priorities and key planning milestones
• Support the development of consumer strategy by helping define disease state awareness, brand strategy platforms, core message architecture, positioning statements, content strategy, and resource needs for field execution
• Help establish patient profiles, map the patient journey, and define desired behavior goals for patients and caregivers
• Partner with primary market research and analytics to identify and validate actionable insights, business opportunities, channel mix, segmentation, and targeting for patients and caregivers
• Monitor the return on investment of individual tactics and help guide plan adjustments based on results
• Develop creative briefs and brand materials for agency use, and help design core promotional assets such as website content and related consumer materials
• Identify key design elements for programs and promotions intended to support desired behavior change
• Work with legal, regulatory, and compliance partners to ensure tactics and materials follow required policies and regulations, and support the internal review and approval process
• Lead patient ambassador relationships through agencies, advisory groups, and advocacy groups, and help develop a patient engagement strategy aligned with business needs
• Maintain and build positive working relationships with patient advocacy groups, including groups with established partnerships, to support ongoing patient engagement efforts
• Build and maintain positive working relationships with internal and external partners, including medical, legal, regulatory, information technology, and training teams, to support program goals
• Manage project budgets, complete monthly reconciliations and reporting, and help improve financial performance through ongoing analysis and process improvements
• Support planning and execution of consumer marketing activities across channels
• Analyze marketing messaging and asset results and use data to guide decisions
Skills and qualifications:
• Bachelor’s degree
• Eight or more years of experience with increasing responsibility in sales, marketing, or a related function
• Healthcare-related experience
• Experience in marketing strategy and tactical design, with the ability to communicate clearly with internal teams and external agencies, including executive-level communication
• Strong understanding of the pharmaceutical industry, brand strategy, and consumer engagement, with sound business judgment and awareness of financial tradeoffs and risk
• Demonstrated leadership, business understanding, and the ability to manage multiple priorities, timelines, and expectations across groups
• Ability to influence partners at all levels without formal authority
• Experience using data and analytics to turn information into insights and support decision-making
• Ability to summarize complex information clearly in writing and verbally in a time-sensitive setting
• Experience setting priorities, mentoring junior team members, and working collaboratively
• Master of Business Administration preferred
• Experience in marketing roles within a commercial pharmaceutical organization preferred
As you apply your expertise, you will deliver high-quality work in your area, solve moderately complex problems, and coordinate with others to meet objectives and deadlines. You will often work independently, with guidance from more senior team members, and your contributions will help drive team and business results.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
USA - MA - Cambridge - Kendall Square - 500U.S. Base Salary Range:
$154,400.00 - $242,550.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Job Exempt
YesIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.