Associate Director, US Omnichannel Marketing

This is what you will do:

The Associate Director, US Marketing,aHUSandTMA, is a member of the commercial USRare NephrologyMarketing teamandofthe broaderRareHematology Nephrology Business Unit. Theindividualwill play a critical roleindeveloping anddrivingstrategies and tactics for healthcare providers and patient engagement.

Reporting to theExecutiveDirectorofRare NephrologyMarketing, the Associate Directoris responsible forredefining and leadingdigital HCPand Patientmarketing initiatives foraHUSand TMAin the US market, as well as supportingthe execution of theHCP educational strategy. The individual willalsocontribute tothe development and execution of the best-in-class annualHCPand Patientmarketing plans, inclusive of relevant brand strategies. This individual will work closely withBusiness Operations/OMNIand will be a key cross-functional player, liaising withnumerousteams toaccomplishgoals,including:FieldSales,TLL,Patient Services, Patient Advocacy,Legal, Compliance,Regulatory, Medical, andPromotional ReviewCommittee (PRC).The individualmayalsointeract with Key professional societies for educationalinitiatives

You willbe responsible for:

• Contributing to the creation and implementation of the USaHUS/TMAmarketing strategy,messaging,tacticsand budget allocation

• ExpandingtheaHUS/TMAbrand digital footprint with leading-edge thinking, employing a try-test-fail agilemethodology.

• Delivering multi-channel HCPand patientengagement plan,promotional platforms andidentifyingoptimized marketing mix

• Leadingtactical execution ofaHUS/TMAHCPand Patientomni-channelbrand and diseaseassets.

• Partneringwith Commercial Operations toidentifycontent re-purposing strategies for existing assets, expanding their reach across platforms.

• Supportingthe development and executionofaHUS/TMAspeaker bureau strategy and supporting content

• Leading the development of assets for key Professional Societiesto support HCP education

• Developingrelevant campaign KPIs,closelymonitorperformance and be prepared to adjustplans.

• Managing multiple marketing agency relationships,workflowand related expense budgets,including ROI metric assessment

• Adopting a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission.

• Being a key partner on omni-channel tactical plan development & execution for HCPand patientcommunications andcultivating strong collaborative relationships with cross functional partners

You will need to have:

• Bachelor's degree in a scientific, business,or related fieldrelevanttothe role’sresponsibilities

• 5+ yearsofmarketing, agency, or consulting experience in pharmaceutical or biotech industry; minimum 1 year in US commercial marketing

• Strong knowledge of MS Office: Word, PowerPoint, Excel.

• Fluent in English (written and spoken language).

• Experience and proventrack recordof developing and implementing impactful digital campaigns and initiatives

• Strong ability to manage multiple projects across functional areas, and work independently whenappropriate, in teams and as a sub-team lead.

• Must be comfortable managing multiple competing,frequentlyshifting priorities, and working through uncertainty.

• Experience in managing external agencies(AOR and Media)on a day-to-day basis and budget managementrequired.

• Ability to travel up to 30%

• The duties of this role aregenerally conductedin an office environment. As is typical of an office-based role, employees must be able, with or withoutan accommodationto:use a computer; engage incommunicationsvia phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

We would prefer for you to have:

• Advanced degree (MS, PhD,PharmDor MBA)

• Oncology, Rare disease, or specialty care experience highly preferred

• Experience developing and actively managing HCP and Patient media plans strongly preferred

• Demonstrated ability to lead without authority

• Ability to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval.

• Scientific acumen or curiosity to learn

• Understanding ofthe hospital setting,hematologyand/ornephrology

• Diverse pharma or biotech commercial experience in a variety of roles

• Prior experience in competitive markets

The annual base pay for this position ranges from $ 151,081.60 - 226,622.40 Annual USD. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program. Benefits offered include a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.