Associate Marketing Analyst, Hot Wheels

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

Interested in working for the brand behind the #1 selling toy in the world? Hot Wheels is a leading toy brand, inspiring creativity, bringing to life the challenge accepted mindset, and fueling car culture across generations. From die-cast vehicles and playsets to digital gaming, content, and live experiences, Hot Wheels connects with fans through innovative storytelling, brand experiences, and innovative products.

We are looking for a passionate, highly driven, and detail-oriented Associate Marketing Analyst to drive Hot Wheels  growth through analysis, execution of brand marketing initiatives, and supporting key commercialization milestones. You will be a key partner for our Global Brand, Sales, Retail Marketing, and Demand Planning teams to support go-to-market strategies and bring Hot Wheels to life in the US market through marketing activations and retailer programs. You will work cross functional teams on exciting marketing programs, brand experiences, retailer partnerships, and campaigns that drive engagement, brand affinity, and business growth. The ideal candidate has an entrepreneurial spirit and thrives in a fast-paced environments where creativity, curiosity, and initiative are essential.

What Your Impact Will Be: 

Marketing & Project Support

• Assist in the coordination and execution of Hot Wheels US marketing initiatives and product launches.
• Support the development of marketing materials and presentations.
• Track project timelines and ensure deliverables are completed on schedule.
• Help maintain documentation related to projects, brand activation initiatives, and milestones.
• Help ensure consistency and quality of execution across consumer and retail touchpoints.
• Support initiatives aimed at supporting business performance in the U.S.

Market & Consumer Insights

• Conduct basic research on market trends, competitive activity, and consumer behavior.
• Compile data into summaries and support reporting needs.
• Assist in preparing insights for internal team discussions.

Tools & Process Support

• Support updates to marketing tools, templates, and tracking systems.
• Help test and implement new processes or workflows.
• Maintain organized records and shared resources.

Cross-Functional Support

• Support collaboration with Sales, Trade Marketing, Licensor, and Supply Chain teams through preparation of reports and inputs for demand planning.
• Assist in preparation for retailer meetings and internal forums.
• Participate in team meetings and contribute to collaborative discussions.
• Support engagement activities with other regions where required.
• Ensure accuracy and consistency of data, reporting, and tracking tools.

Qualifications

What We’re Looking For:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 0–2 years of relevant internship, academic, or project-based experience.

Key Characteristics

• Naturally inquisitive and proactive self-starter that is eager to drive growth and comfortable questioning the status quo.
• Strong analytical rigor.
• Structured thinking and problem-solving.
• Attention to detail and accuracy.
• Clear communication skills.
• Proficiency in Microsoft PowerPoint and Excel (or similar tools).
   

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy