Associate Marketing Director, India

JOB DESCRIPTION:

ROLE DESCRIPTION

• Part of India’s Leadership Team, leads the strategic direction of marketing efforts within the local market, ensuring alignment with area and global objectives while driving business growth.
• Responsible for all aspects of Marketing activities including HCP, Consumer, Digital, CRM and Customer Experience.
• Responsible for leading the marketing team, optimizing execution, and ensuring marketing strategies contribute to long-term success.

KEY RESPONSIBILITIES

• Develop and execute long-term marketing strategies that align with global and area objectives.
• Provide leadership to India’s marketing team, ensuring clear goals, performance tracking, and continuous development.
• Collaborate with affiliate leadership team and stakeholders in Commercial, Sales, Medical etc., to align marketing execution with business priorities.
• Oversee marketing budget allocation, ensuring investments drive business growth and optimize ROI.
• Marketing execution with flair and innovation: ensure that FreeStyle Libre brand achieves high share of voice and a strong link between marketing initiatives and sales performance. Track and analyze marketing performance, leveraging insights to refine strategies and improve execution.
• Lead development of marketing insights/slides for annual planning, business reviews and LBE.
• Represent the affiliate in area and global marketing discussions, advocating for local market needs and ensuring strategy alignment.
• Ensure marketing compliance with all legal and regulatory requirements.
• Develop strong relationships with key external partners, including agencies, media, and vendors, to drive marketing effectiveness.
• Lead innovation efforts, piloting new marketing approaches and evaluating their potential for scale.
• Foster a culture of collaboration, >

  The base pay for this position is

  N/A

  In specific locations, the pay range may vary from the range posted.

  JOB FAMILY:

  Marketing Support

  DIVISION:

  ADC Diabetes Care

  LOCATION:

  India > Mumbai : BKC Building

  ADDITIONAL LOCATIONS:

  WORK SHIFT:

  Standard

  TRAVEL:

  Not specified

  MEDICAL SURVEILLANCE:

  Not Applicable

  SIGNIFICANT WORK ACTIVITIES:

  Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)