Get to know The Pokmon Company International
The Pokmon Company International, a subsidiary of The Pokmon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokmon Trading Card Game, the animated TV series, home entertainment, and the official Pokmon website. Pokmon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.
Learn more online at corporate.pokemon.com and pokemon.com.
Get To Know The Role
- Job Title: Associate Product Marketing Manager - Mobile and Apps
- Job Summary: This role requires an experienced and strong individual with experience in app marketing. This involves specific responsibility for management of strategy, execution, project management, creative, advertising, analysis and post mortem reporting.
- People Manager: No
What Youll Do
Product Marketing
- Driving the development of strategic marketing plans for selected mobile apps, working closely with cross-functional teams across EMEA, US and Japan to align on messaging, goals, and objectives, then work with those teams to develop engaging outbound marketing campaigns aligned to those objectives.
- Assist and support with other app projects as directed by Senior Manager.
- Specific responsibility for the EMEA region.
- Partner with internal/external teams to gain an in-depth understanding of key product features, promotions, and target performance metrics. Communicate this information to internal teams and serve as a product champion within Marketing.
- Lead the development and delivery of comprehensive marketing plans for product launches and ongoing support of new feature rollouts and seasonal events/live ops.
- Maintain best practice for marketing campaign planning, change management, and dashboard reporting.
- Measure and optimize campaign results and provide key insights to Marketing and Product Development teams.
Analysis & Reporting
- Take ownership of data collection, analysis, and reporting.
- Track and interpret product and marketing analytics to implement improvements or revised marketing strategies.
- Assist and support with other app projects as directed by Senior Manager.
Advertising & Promotion
- Lead and develop advertising campaigns that support product objectives.
- Assess the product needs, provide direction to external agencies, develop, and gain approval for the appropriate advertising support, execute the campaigns, and then assess the results in order to evolve future campaigns.
- Work with Senior User Acquisition and Performance Marketing Manager and media agency to analyse the effectiveness of media campaigns to better optimize spend and performance, draw insights and make >An innovative culture driven by impact, delivering meaningful outcomes.
- Company events that celebrate the spirit of Pokmon.
- Competitive cash-based compensation programs.
- 100% employer-paid healthcare premiums for you.
- Generous paid family leave.
- Employer-paid life insurance.
- Employer-paid long and short-term income protection insurance.
- US Employees: 401k Employer Matching.
- UK/IRE/MX Employees: Pension Employer Contributions.
- Fitness reimbursement.
- Commuter benefit.
- LinkedIn learning.
- Comprehensive relocation package for certain roles.
- Hybrid work environment.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.
The Pokmon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.
