AVP, Marketing Strategy - Credit Ratings

The Group

The Credit group is a global team guided by Morningstar's mission to empower investor success. Our entrepreneurial spirit and uncompromising ethics guide everything we do. With teams in Toronto, New York, Chicago, London, Frankfurt, Madrid, Sydney, and Mumbai, we serve our clients around the world with industry-defining credit products and services.

Through Morningstar DBRS, we provide independent credit opinions and thought leadership on corporate and sovereign entities, financial institutions, and project and structured finance transactions globally. Rating more than 4,500 issuers and 68,000 securities, Morningstar DBRS is one of the four largest credit rating agencies in the world.

Through Morningstar Credit, we deliver world-class credit analytics solutions that empower credit market decision-makers with the tools and insights they need to drive faster, more informed, and more predictable outcomes.

The Credit group is one of the largest and fastest-growing business units at Morningstar and the Credit Marketing & Communications team is critical to achieving its continued growth and success. With opportunities to make an impact across the business, the Credit group is where you can grow both personally and professionally.

The Role

We are seeking an Assistant Vice President to lead go-to-market strategy and execution for Morningstar DBRS’ credit ratings offerings in the US market. This role is responsible for defining positioning and messaging, shaping demand generation and content strategies, and delivering integrated programs that drive adoption, pipeline, and revenue. Working across market insight, segmentation, campaigns, events, and sales enablement, you will ensure our offerings are clearly differentiated and effectively activated in the market.

Success in this role requires strong product marketing experience and domain fluency in credit, fixed income, or financial data. You bring a proven ability to execute go-to-market strategies, translate complex products into clear market narratives, and influence stakeholders across product, commercial, and marketing teams. You are analytical, detail-oriented, and focused on delivering measurable commercial outcomes.

Location: New York, NY (we follow a hybrid policy which requires at least four days per week in the office)

What you’ll be doing:

Go-to-Market Strategy & Execution

• Define and lead go-to-market strategies for credit ratings products across priority markets and segments
• Translate product strategy into actionable launch plans, campaigns, and commercial programs that drive adoption and revenue
• Partner with Business Development to align marketing priorities with market opportunities and client needs

Positioning, Messaging & Market Insight

• Develop clear, differentiated positioning and messaging frameworks across ratings offerings, tailored to key audiences (issuers, intermediaries, investors)
• Conduct ongoing market, client, and competitive analysis to inform strategy and refine value propositions
• Define segmentation and buyer personas, with a focus on decision-makers and influencers across the credit ecosystem

Demand Generation & Sales Enablement

• Design and activate integrated, >

  Compensation and Benefits

  At Morningstar we believe people are at their best when they are at their healthiest. That’s why we champion your wellness through a wide range of programs that support all stages of your personal and professional life. Here are some examples of the offerings we provide:

  • Financial Health

    • 100% 401k match up to 6% of salary

    • Stock Ownership Potential

    • Company provided life insurance - 1x salary + commission

  • Physical Health

    • Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages

    • Additional medical Wellness Incentives - up to $300-$600 annual

    • Company-provided long- and short-term disability insurance

  • Emotional Health

    • Trust-Based Time Off

    • 6-week Paid Sabbatical Program

    • 6-Week Paid Family Caregiving Leave

    • Competitive 8-24 Week Paid Parental Leave

    • Adoption Assistance

    • Leadership Coaching & Formal Mentorship Opportunities

    • Annual Flex Stipend - $1000 annually to cover personal education & well-being expenses

    • Tuition Reimbursement

  • Social Health

    • Charitable Matching Gifts program

    • Dollars for Doers volunteer program

    • Paid volunteering days

    • 15+ Employee Resource & Affinity Groups

  Base Salary Compensation Range

  $94,556.00-138,674.00

  Incentive Target Percentage

  15% Annual

  Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.

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