B2B Marketing Strategy and Planning Manager - President Office (A&M)

Job Description:

Business Overview

Rakuten Group offers a diverse range of services, including e-commerce, fintech, mobile, travel, and entertainment. Leveraging customer touchpoints, Rakuten IDs, purchase data, point programs, and media assets cultivated through these services, we are creating a unique ecosystem that connects users with businesses and brands.

Following commerce, fintech, and mobile, the advertising business is expected to become Rakuten's fourth pillar, driven by rapid market expansion and the data assets of the Rakuten ecosystem.

In the marketing solutions business of the Ad & Media Company, where this position is involved, we are driving value creation by leveraging Rakuten Group assets across the board to solve the marketing challenges of advertisers and partner companies, with "Rakuten Insight, LinkShare, advertising, and point solutions" as our core services.

Department Overview

The President's Office is an organization that comprehensively drives business strategy, marketing strategy, and key projects for the medium- to long-term growth of the Ad & Media Company.

In this position, you will be responsible for driving strategic planning and marketing for Rakuten's marketing solutions business across the entire group. You will collaborate with diverse stakeholders, including various business/service, sales, product, data, creative, and corporate departments, to contribute to increasing awareness, communicating value, generating leads, and driving business growth for Rakuten's unique advertising and marketing solutions.

Position:

Why We Hire

In the advertising and media market, the environment surrounding corporate marketing activities is changing dramatically, with factors such as privacy regulations, the move towards cookie-less marketing, the use of artificial intelligence, target="_blank">https://corp.rakuten.co.jp/careers/benefit/
- Recruitment Information:https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed
- Rakuten Culture:https://corp.rakuten.co.jp/careers/culture/

#business #strategyplanning #PR #marketing #ProductMarketing #adandmedia

Languages:

English (Overall - 4 - Fluent), Japanese (Overall - 4 - Fluent)