Brand Communication Strategy Promotion Leader Candidate, Customer Strategy Department - Platform Strategy Supervisory Department(CSD)

Job Description:

Business Overview

Rakuten Group is headquartered in Japan and serves approximately 100 million domestic customers and 2 billion customers across 30 countries worldwide. We provide more than 70 services across various fields including e-commerce, payment services, financial services, telecommunications, media, and sports.

Department Overview

Up until now, Rakuten has expanded its business scale centered on the shopping mall business "Rakuten Ichiba" and the credit card business "Rakuten Card," and has grown to sales of 800 billion yen and total domestic distribution of 8.8 trillion yen. In the future, Rakuten will make the most of the assets such as "Rakuten members," "Rakuten points," "brand power," and "member data" that it has cultivated mainly online, and will be stronger, including living offline. We have a vision of creating a new business model that establishes the "Rakuten Economic Zone."

Among them, the Platform Business Strategy Management Department is an organization under the direct control of the COO and Vice President, and is working on the promotion of ecosystem growth strategies and measures centered on marketing across the Rakuten Group.

If you are interested in an environment where you can contribute to society as well as self-growth through various challenges, please check the following requirements before applying. In addition, you can see the recruitment site of the department from the following URL. Please refer to the daily work of the department and interviews of the members who work together when applying.

https://corp.rakuten.co.jp/careers/division/customer_strategy/

Position:

Why We Hire

Rakuten wants to contribute to making people's daily lives happier and improving society through the provision of services.

However, in recent years, global competition for services and platforms has intensified. Rakuten itself must evolve further in order to become a presence that is trusted, loved, and chosen by customers.

We are in a position to work from a brand perspective and plan and promote branding communication measures to deepen engagement with customers.

Position Details

In this job offer, please promote a communication strategy with customers in order to improve Rakuten's brand value.

Specifically, you will lead the entire series of processes from brand strategy planning to communication concept design to content production. Branding targets a wide range from companies called Rakuten to assets such as Rakuten services, Rakuten members, and Rakuten points, so you will have to formulate your own strategy and prioritize it. Depending on the project, the communication channel may utilize mass media such as TV commercials, external media such as social media, or each touch point in Rakuten, which boasts a huge number of visitors.

(Recent concrete project examples: Development of official character "Shopping Panda", planning and promotion of branding CM that appeals to Rakuten Point's No. 1 character, official account management of social media with a total of 50 million fans, corporate branding Strategic planning and content production, etc.)

The members we work with are diverse and range from marketers to business strategists, UX specialists and designers. It is a characteristic of our department that members with these different strengths learn from each other, unite to form a team, and proceed with measures. Please show your creativity and lead the team.

Because Rakuten boasts the largest number of members in Japan, the impact of your strategic planning on people's daily lives is immeasurable. Would you like to become a catalyst that makes people's lives more enjoyable, prosperous and happy while experiencing that dynamism?

Mandatory Qualifications:

Those who can grasp the psychology and emotions of customers and consumers and create businesses from potential needs

Those who are committed to the results and can realize actionable and high-impact projects

Those who have the motivation and leadership to envision and evolve the future of society, companies, and organizations

Brand marketing at a business company or marketing work experience at an advertising agency

Organization management experience

Management communication skills (general managers inside and outside the group)

Insight development ability (from macro / micro, quantitative / qualitative information)

Desired Qualifications:

Web marketing industry experience

Work experience at a platform operator

Problem-solving ability

Project management skills

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Languages:

English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)