Brand & Customer Manager - New Products Manager

Job Description

The New Products Manager will lead the comprehensive preparation of the local Israeli market and the company’s operational framework for entry into new therapeutic areas and strategic competition in existing ones. This role is responsible for orchestrating end-to-end launch excellence for high-stakes products, including pre-launch readiness, cross-functional alignment, launch execution, and post-launch optimization, while driving innovation, agility, and market impact.

The role requires a strategic leader who can mobilize diverse cross-functional teams through personal example, creative thinking, and deep understanding of the pre-launch and launch ecosystem. The New Products Manager will combine strong commercial acumen, rigorous financial forecasting, and budget ownership with a patient-centric and science-driven approach, translating complex medical data into compelling marketing strategies and impactful messages that support meaningful clinical behavioural change.

Key Responsibilities:

• Lead and orchestrate end-to-end launch processes for strategic, high-stakes products, including pre-launch readiness, launch execution, and post-launch optimization to ensure market leadership.
• Develop and implement strategic launch plans based on in-depth market analysis, identification of commercial opportunities, and clear pre-launch and launch priorities.
• Drive organizational synergy through strong and ongoing leadership of cross-functional teams, including Access, Medical, Regulatory, and other key stakeholders, in a dynamic and agile environment.
• Cultivate and manage strategic partnerships with Key Opinion Leaders (KOLs) and other external stakeholders at both national and global levels.
• Maintain strong interfaces and strategic collaboration with local, regional, and global internal teams to ensure alignment and execution excellence.
• Engage key stakeholders across the healthcare ecosystem, including Sick Funds, Ministry of Health, and additional strategic partners, to support market readiness and successful adoption.
• Lead development of marketing strategies and communication plans by translating complex scientific and medical data into compelling, patient-centric messages that support clinical behavioral change and launch success.
• Continuously map and analyze the patient journey, competitive landscape, and broader healthcare ecosystem across all relevant dimensions to inform strategy and execution.
• Demonstrate operational agility, superior problem-solving skills, and the ability to prioritize and manage a high volume of complex tasks in a fast-paced environment.
• Monitor and analyze product performance, launch outcomes, and market trends to drive >

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  Employee Status:

  Regular

  Relocation:

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  Travel Requirements:

  Flexible Work Arrangements:

  Hybrid

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  Job Posting End Date:

  06/11/2026

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