Brand Expression Designer

Job Location

CINCINNATI GENERAL OFFICES

Job Description

P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges.

The Opportunity:

Join our Baby Care team for a chance to shape how iconic brands show up in culture, in feeds, on digital shelves, and at the exact moment consumers decide to click, scroll, or buy. As a Brand Expression Designer focused on digital commerce and social, you’ll be a hands‑on creative who brings brand stories to life through bold visuals, sharp craft, and platform‑native thinking. You’ll design content that doesn’t just look good – it performs, connects, and moves people. You’ll work with a fast‑moving, in‑house design team that operates with startup energy and creativity, backed by the scale, reach, and purpose of P&G brands used by millions every day. If you’re socially fluent, creatively restless, obsessed with craft, and excited by the idea of seeing your work live everywhere – this role is for you.

This hands-on role is responsible for producing a steady flow of fresh, culturally relevant content on a weekly and monthly cadence that fuels organic social channels and paid advertising, keeping our brands visible, relevant, and connected to culture. Our team moves quickly, works iteratively, and is fast paced. Collaboration with animators and other designers and team members is required to ensure on-strategy on-brand executions.

What You’ll Do

• Create scroll‑stopping brand expression across social, paid media, and digital commerce platforms (Amazon, Walmart, Target, TikTok, Instagram, YouTube, and beyond).
• Leverage trends and social mindset to design platform‑native content (static, simple motion, short‑form video, and digital shelf assets) optimized for how people behave online.
• Translate brand strategy, product benefits, and cultural moments into clear, compelling visual ideas.
• Work quickly and iteratively, responding to briefs, trends, and performance insights with speed and creativity.
• Maintain and elevate brand consistency while pushing visual systems forward in fresh, modern ways.
• Collaborate closely with cross-functional partners who hold significant knowledge in performance marketing, data, design strategy, media, among others.
• Use AI‑powered tools (Adobe Firefly and beyond) to accelerate ideation, iteration, and execution – AI is part of the workflow, not a side project.
• Iterate work based on feedback, testing, and performance signals to continuously improve impact.
• Own your work from concept through final delivery, with pride in craft and attention to detail.

Job Qualifications

Required Qualifications: ​

• Bachelor’s Degree in Graphic Design or related creative field
• Experience with digital or social media design
• A design portfolio that demonstrates exceptional design fundamentals (typography, layout, color, composition, visual hierarchy) across various touchpoints, including digital/social.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator; motion tools are a plus) and familiarity with Figma.
• A social‑native mindset- you understand trends, formats, and why things work in feeds.
• Ability to use AI tools and prompt engineering to accelerate ideation and content development
• Ability to manage multiple projects, move fast, and stay organized without losing craft.
• A collaborative, positive energy- you like making things together and making them better.
  

Preferred Qualifications:

• Experience with motion, simple animation, or short‑form video.

What we offer:

· Responsibilities as of Day 1 - you will feel the ownership of your work from the beginning, and you will be given specific ownership areas and responsibilities.

· Continuous mentorship - you will work with passionate people and receive formal training as well as day-to-day mentoring from your manager. Work and be part of a dynamic and encouraging environment - working over a diverse array of interesting problems.

· Promote agility and work/life effectiveness and your long-term well-being.

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Schedule

Full time

Job Number

R000149432

Job Segmentation

Entry Level

Starting Pay / Salary Range

$85,000.00 - $122,200.00 / year