Brand Insights and Analytics Lead, US Oncology
Takeda
Cambridge, Massachusetts
Full-Time
$154,400
RemoteManager
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The Brand Insights and Analytics Lead, US Oncology is an Associate Director-level role reporting to the Director, Brand Insights and Analytics and serves as a strategic insights and analytics partner to the US Oncology Business Unit, supporting the development and execution of brand strategies that drive brand awareness, market performance, and sales results. The role is responsible for delivering brand and sales force analytics across oncology franchises in partnership with Brand Leads and the Advanced Analytics team, strengthening core analytics capabilities including targeting, segmentation, promotional effectiveness, market and customer assessments, and patient journey analytics, while collaborating with Brand IBT Leads and cross-functional stakeholders to develop an integrated understanding of brand health, risks, and growth opportunities that inform key business decisions.
Lead a proactive and systematic approach to capturing and understanding brand needs for standard and ad-hoc analytics, reporting and insights generation
Develop and maintain brand key performance indicators (KPIs) and provide insights to brand teams
Plan and execute core analytics workstreams including targeting, segmentation, promotional analytics, Brand performance analytics, seamlessly integrating insights across workstreams
Partner with market research and CI team to identify customer needs, product awareness, positioning, messaging/effectiveness and competitive landscape
Stay up-to-date with industry trends and best practices in brand insights and analytics, as well as field execution strategies
Participate in the development and consolidation of KPI and business driving metrics in support of key brand review meetings
Collaborate with advanced analytics to expand insights on patient / customer journeys and predictive alerts
Develop and manage expectations, highlighting and resolving issues and ensuring regular communication of process enhancements
Deliver effective presentations of findings and recommendations to multiple levels of leadership, including the Head, US Insights & Analytics and US leadership team through various communication channels
Bachelor's degree in business, marketing, or related field; advanced degree preferred
Minimum of 5 - 8 years of experience in brand insights and analytics, as well as field execution in the pharmaceutical industry
Matrix stakeholder management experience is required.
Experience in implementing processes, procedures, market research and competitive intelligence in specialty biologics healthcare environment.
Demonstrated leadership skills managing matrix teams, influencing outcomes in strategic and tactical decisions, specific to marketing in specialty pharmaceuticals
Expertise and industry leadership in market research of at least one external stakeholder (patient or medical community (healthcare professional, payer))
Proven ability to communicate and collaborate effectively with senior management.
Thorough knowledge of drug commercialization
Strong analytical skills and experience with market research and data analysis tools
Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams
Strong project management skills, with the ability to manage multiple projects simultaneously
Knowledge of regulatory requirements and compliance guidelines in the pharmaceutical industry
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy. #LI-Hybrid
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Cambridge, MAU.S. Base Salary Range:
$154,400.00 - $242,550.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Job Exempt
YesIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.