What makes this a great opportunity?
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading IMFL brand Oaksmith in India.
A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirit's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan.
Role Responsibilities
The Brand Manager, RTD will lead brand strategy, annual planning, and end-to-end marketing execution to drive business growth. This role owns brand performance, consumer and market insights, integrated communications, new product launches, and cross-functional collaboration with regional, trade marketing, and agency partners.
Brand Strategy & Business Performance
- Develop and execute annual marketing plans that deliver brand growth, market share, and business results.
- Manage brand P&L responsibilities, including annual A&P budget planning, tracking, and optimization.
- Use market data, consumer research, and competitive intelligence to identify growth opportunities and anticipate market trends.
Innovation & Portfolio Development- Collaborate closely with regional teams to lead new product launches, from market readiness and positioning to go-to-market execution.
- Ensure launch plans are consumer-centric, commercially viable, and aligned with overall brand strategy.
Integrated Marketing Communications- Develop effective IMC strategies and communication plans to achieve brand objectives across ATL, BTL, digital, PR, events, and social channels.
- Lead creative, media, digital, PR, and activation agency partners to deliver high-quality execution and continuously improve campaign effectiveness.
- Manage brand-owned social media channels, including Facebook, Instagram, and LINE, to strengthen engagement and support business objectives.
Trade Activation & Cross-functional Collaboration- Partner with the trade marketing team (MDC) to plan and activate trade promotions, retail programs, and consumer-facing initiatives.
- Work effectively with internal stakeholders and external partners to ensure consistent brand execution across consumer touchpoints.
Qualifications- Bachelor's degree or above in Marketing, Business, Communications, or a related field.
- Minimum 3 years of brand marketing experience; experience in beverage, alcohol, spirits, RTD, or FMCG is preferred.
- Strong experience in ATL and BTL communication development, including advertising, PR, events, digital, and consumer activation.
- Good command of written and spoken English.
- Japanese language capability is a plus.
Skills & Competencies- Strong analytical skills, with the ability to turn data and consumer insights into clear business actions.
- Excellent interpersonal, communication, and stakeholder management skills.
- Independent, agile, and able to manage multiple priorities under pressure.
- Positive, collaborative, open-minded, and comfortable working in a fast-paced team environment.
- Passionate about the spirits, beverage, and Ready-to-Drink categories.
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