Brand Manager, Breast Cancer Portfolio

Job Description

The Brand Manager, Breast Cancer Portfolio plays a strategic leadership role in driving the commercial success, market expansion, and market leadership of the Breast Cancer franchise in Korea. Operating within a highly dynamic, competitive, and high-stake market, BM owns the end-to-end lifecycle management, mid-to-long term brand strategy, and local execution across multiple assigned brands and diverse product portfolios within the Breast Cancer therapeutic area.

This role bridges high-level scientific clinical data with robust strategic field execution and P&L accountability. The ideal candidate will focus on simultaneously managing and scaling a multi-product portfolio, shaping market environment through media, public relations, and strategic market access activations. The BM will empower the field sales force with high-impact clinical messaging, while rigorously tracking organizational KPIs and forecasting financial outcomes to optimize portfolio profitability. This position demands advanced stakeholder management and strategic negotiation within a complex cross-functional matrix organization and critical co-promotion alliances.

Typical Accountabilities

1, Brand Strategy & Tactical Plan Leadership

• Lead the development and formulation of annual local brand strategic plans, long-range forecasts, and high-impact marketing campaigns to maximize brand adoption and market share growth across all assigned brands.
• Drive the creation, localization, and evolution of evidence-based marketing narratives and competitive differentiation messages tailored to each brand.

2, Sales Alignment & Message Leadership

• Act as the strategic marketing lead for the Sales Team, ensuring alignment on brand strategies, updated clinical messages, and high-impact promotional platforms across the portfolio.
• Conduct regular field engagement and key account visits to gather market insights, address complex field inquiries, and orchestrate flawless strategic execution across regions.

3, Sales Alignment & Message Leadership

• Establish and drive the monitoring framework for marketing campaigns by defining, tracking, and optimizing clear qualitative and quantitative Key Performance Indicators (KPIs) for each assigned brand.
• Analyze complex sales trends, competitive intelligence, and prescription metrics to deliver actionable business insights and accurate financial/demand forecasting.

4, Market Shaping & Stakeholder Management

• Architect strategic initiatives, medical education platforms, and disease awareness campaigns to shape the market environment in preparation for upcoming indications, new product launches, and reimbursement milestones.
• Collaborate closely with Corporate Affairs, Market Access, and external PR agencies to lead media activations, press releases, and strategic patient advocacy programs.

5, Alliance Governance & Co-Promotion Alignment

• Lead operational and strategic communication with co-promotion alliance partner to ensure message consistency, synchronized field execution, and conflict resolution.

6, Sales Enablement & Field Engagement

• Ensuring rapid and accurate dissemination of brand strategies, updated clinical messages, and promotional tools.
• Conduct regular field engagement, gather insights on market dynamics, and address field inquiries to facilitate flawless strategy execution.

7, Governance & MLR Compliance

• Oversee the end-to-end approval workflow for all promotional, educational, and digital content, ensuring structural compliance through Medical, Legal, and Regulatory (MLR) reviews.
• Guarantee 100% adherence to internal ethical standards, pharmacovigilance safety regulations, and local industry codes (KRPIA) across all brand activities.

Skills

• Strategic Brand Management & P&L Ownership: Proven competence in managing brand profitability, allocating A&P budgets efficiently, analyzing ROI, and driving cross-functional business cases for multi-product portfolios.
• Advanced Clinical Data Translation: Ability to deep-dive into complex breast cancer clinical trial data across multiple product lines and transform complex scientific mechanisms into powerful, field-ready commercial narratives.
• KOL Advocacy & Stakeholder Insights: Capability to build strategic networks with Key Opinion Leaders (KOLs) and medical societies to extract insights and build strong brand advocacy.
• Alliance Governance & Negotiation: Strong interpersonal diplomacy and negotiation skills to lead and align strategies with co-promotion partners under a shared-voice model.
• Data-driven Analytics & Forecasting: Skills in utilization of market research, prescription data audit tools, and digital metrics to predict market trends and optimize channel performance.
• Compliance & Risk Management: Thorough understanding of AZKR’s SOP, KRPIA codes, and MLR processes to proactively manage and mitigate compliance risks in content strategy.

Qualifications

• Education: Bachelor’s degrees and above, with a preference for Pharmacy, Nursing, or Life Sciences.
• Language: Professional fluency in written and spoken English and Korean
• Certifications: N/A
• Work Experience: Minimum 5+ years of pharmaceutical industry experience. Experience in Oncology (Solid Tumors/Breast Cancer preferred) or Specialty care marketing is preferred.
• Competencies:
• Learning Agility & Growth Mindset: learning agility and resilience to rapidly absorb new knowledge and adapt to shifting environments. Possesses a strong growth mindset, proactively developing personal leadership and capabilities to effectively guide multiple brands and drive sustainable business results.
• Strategic Driving Force: Demonstrates strong business acumen to identify market opportunities, navigate ambiguity, and make >

  Date Posted

  22-5월-2026

  Closing Date

  21-7월-2026

  AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.