About the Position
This is a standout opportunity to lead brand activation across our most iconic brands Rama, Flora, ProActiv, Delma and Liga in the Hungarian market. As our Brand Manager, youll own the full marketing agenda for your region, driving strategy and execution across the 6Ps. From insight-led campaigns to innovation launches, packaging development and commercial alignment, youll be at the heart of our growth engine.
Youll report to the Group Brand Activation Manager EE and collaborate closely with cross-functional teams across Sales, Finance, RGM, Category, R&D and Customer Marketing. This is a high-impact role for someone who thrives on ownership, agility and delivering results and is ready to grow with the brands.
Key responsibilities include:
Brand Strategy & Growth
- Build and implement brand strategies aligned with local and global direction
- Develop consumer-first growth plans across the 6Ps, rooted in insight and market trends
- Lead new product development and go-to-market plans, ensuring timely and impactful launches
- Oversee portfolio performance and RGM initiatives to drive profitability and reduce complexity
- Prepare selling stories for new product development and retailer engagement
- Define brand positioning and messaging, ensuring consistency across all touchpoints
- Develop seasonal and thematic activations (e.g., holiday recipes, sustainability campaigns)
- Represent brand plans to internal stakeholders and senior leadership
- Lead development of business cases for new products, campaigns and line extensions
Performance, Budget & Activation
- Monitor brand performance using KPIs and market data (e.g., Nielsen, YouGov, Kantar)
- Use data to drive decision-making and establish scorecards across functions
- Manage A&P budgets with a focus on ROI across media, digital and in-store activations
- Track marketing budgets and manage vendor relations
- Report campaign performance and assess impact against business goals
- Own the full P&L for your brands and countries
Product & Packaging Development
- Support development of new products and line extensions
- Assist in packaging design and updates, ensuring compliance with food regulations
- Coordinate sensory evaluations and taste tests with internal teams or agencies
- Work with legal and regulatory teams to ensure packaging and communications meet safety and labelling laws
- Manage updates to nutritional information, ingredient lists and claims
Marketing Campaign Execution
- Plan and execute ATL (TV, radio, print) and oversee BTL (in-store, sampling, events) campaigns
- Collaborate with digital teams on social media and influencer marketing
- Track campaign KPIs including reach, engagement and ROI
Cross-functional Collaboration
- Work closely with Sales, Trade Marketing, Finance, RGM, Category and R&D teams
- Align brand and commercial strategies for product launches and availability
- Partner with external agencies (creative, media, PR) and suppliers
Consumer & Market Insights
- Conduct consumer and shopper research to identify growth opportunities
- Translate insights into compelling brand propositions and strategic initiatives
- Analyse market data to track brand performance and category dynamics
- Monitor competitor products, pricing and promotional strategies
Project Leadership
- Lead and coordinate projects across departments with agility and ownership
- Ensure smooth execution of campaigns and innovation pipelines
What Does It Take to Be Successful?
Were looking for a proactive, commercially minded brand leader with a passion for plant-based food and a drive to deliver results across diverse markets.
- Strategic & Hands-On: Balance big-picture thinking with day-to-day execution
- Commercial Mindset: Experience working with cross-functional teams and retailer partners
- Data-Driven: Make decisions based on insight, KPIs and market performance
- Collaborative Leader: Build trusted relationships across internal and external teams
- Creative Problem-Solver: Bring fresh ideas and a can-do attitude to every challenge
- Growth Mentality: Curious, adaptable and focused on progress every single day
- Fluent in English; Hungarian language is a must
Whats Next?
If youre ready to lead a powerhouse portfolio across two vibrant markets and help shape the future of plant-based and better-for-you food this is your moment. Big brands, bold ambitions and a big opportunity to deliver impact.
If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
