CBIA Effectiveness Manager - APAC

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

As APAC OU Effectiveness Manager, you will report to the APAC Analytics Director. You are responsible for the management and delivery of investment effectiveness analysis, Marketing Mix Modelling (MMM), Digital Commerce Analytics and leading thinking on content excellence/AI embedding for the OU, with focus on Wider Asia.

A day in the life

Role Responsibilities

• Drives effectiveness via MMM insights and value-added deliveries, including collaborating with local & global stakeholders on key questions that can be answered via the core MMM programme and/or ad hoc pilots, leveraging MMM output to deliver annual cross-market & brand meta-analyses, and delivering quarterly reports & newsletter updates.
• Partner with the Global MMM & PAD Team to ensure delivery and integration of the results and findings for APAC into relevant markets, ensure on-going conversation to embed findings and adjust investment plans accordingly
• Drive adoption of analytics solutions that will contribute to APAC’s strategic objectives, specifically leveraging traditional and digital analytics to drive impactful decision-making in Innovation Development, Connections development, white space identification, and brand/activity performance understanding.
• Serve as a key advisor and business partner, providing >Job Posting End Date
  2026-07-31

  Equal Opportunities

  Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
  
  During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
  
  The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

  Adjustment or Accommodations Request

  If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

  Note to candidates

  The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.