Channel Development Manager (Business Development)

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

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A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

ROLE:

Identify source of growth in Rural channel based on the Category, Channel & Shopper Insights as well as market understandings.

Co-develop (with Marketing, CMM, CRM, Ethical team) & implement the integrated Ethical-Trade-Consumer programs which must be tailor-made for targeted Rural audiences: Retailers/ Shoppers/ Consumers.

ACCOUNTABILTIES:

Trade Sales Channel: develop & execute Rural customized Trade Programs

• Retailer programs: understand store classification and retailer’s insights in Rural then build tailor-made programs to gain retailer’s support & endorsement.
• Develop & implement initiatives to drive distribution for targeted products/SKUs in Rural.
• Develop & implement the in-store merchandising/visibility, communication & activation programs.
• Develop in-store merchandising guideline matching with Rural store classification & shopper’s behaviours.
• Develop in-store communication & ensure quality of POSM production & implementation.
• Work with agencies to customize brand campaign designs to make it perfectly fit with in-store POSM, visibility & promotion gifts.
• Develop & execute in-store merchandising/visibility initiatives with insightful call-to-action message and visuals.

Consumer Channel:

Consumer Promotion:

• Recommend clear promotional guidelines based on shopper understanding and market knowledge. Ensure all promotional investment is properly reviewed and evaluated.
• Lead Rural consumer promotion plan & budget management.
• Deploy, follow up and track Rural promotion activities, corporate with other functions, such as: Trade Admin, Finance, Purchasing, Logistics, Sales. Work with Supply Chain team for sufficient stock supply to meet the sales target.

Activation:

• Develop & execute right activation activities with effective cost to drive sustainable offtake at right stores.
• Closely collaborate with Marketing, CMM & Activation, Field Operation, Sales team to ensure the smooth Push (Sales/assortment) & Pull (off-take) model.

Media:

• Give inputs to Marketing team for building targeted & integrated Media Plan (both traditional Media & Digital Media)
• Ensure efficiency media budget spend in Rural Channel.

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience

Minimum 5 years

• Minimum 5+ year experience with outstanding performance in Trade Marketing/ Shopper Marketing/ Customer Marketing/ Brand Marketing/GT Sales.
• Record of success in Trade Marketing and GT Channel.
• Understand route to market model and the selling process.
• Ability to engage and work with cross functions.