Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power - today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we're accelerating the planet's transition to renewable energy and helping to solve the world's most urgent power management challenges. Eaton was founded in 1911 and has more than 92000 employees around the globe. In 2025, we generated almost $28 billion in sales and we served customers in more than 160 countries.
We make what matters work.
Are you a marketer who thrives at the intersection of strategy, sales enablement and partner engagement? Join Eaton's EMEA EWS Channel Marketing community and take ownership of how we grow with our Electrical Wholesalers in Germany - one of our most important routes to market.
Channel Marketing Manager, Electrical Wholesalers (EWS) - (m/w/d)Hybrid position (3/2) based in Bonn, NRW, Germany
You will develop and execute the channel marketing strategy for a defined pool of EWS partners in Germany, aligned with the local business strategy and the EMEA EWS Partner Programme. Scope may extend cross-country depending on business needs. You will work closely with EWS Channel Sales, Field Product Marketing, Product Marcom and Demand Generation.
What you'll do:- Own the local execution of the EWS Partner Programme within the EMEA framework.
- Build and deliver the annual channel marketing plan and MDF budget, ensuring efficient allocation, follow-up and ROI.
- Shape a contact data strategy enabling segmentation and richer Salesforce-based engagement.
- Drive New Product Launches through the EWS channel - POS materials, videos, merchandising, partner documentation.
- Localise marketing enablement and promotional materials, including digital content.
- Join key partner QBRs with EWS KAMs and support field sales through regular POS visits.
- Plan and execute partner events, webinars and trainings to boost engagement and lead generation.
- Align Tier 1 push/pull campaigns with Tier 2 activities from Demand Marketing to maximise partner sell-out.
- Monitor and report on To- and Through-Channel effectiveness with data-driven recommendations.
- Champion the digital transformation of EWS partners (configurators, partner portal, PRM, e-commerce, APIs).
- Track partner satisfaction and collect market and competitor insights to identify new growth opportunities.
Qualifications and skills:- Bachelor's degree in Marketing, Communication, Business or Technical discipline.
- 3+ years' experience in marketing communication, preferably in B2B and channel marketing, with proven work in channel partner programmes and EWS companies.
- Solid understanding of through-channel processes - strategy, commercial approach, distribution models.
- Hands-on experience across the partner programme lifecycle (acquire, retain, develop, enable) and joint marketing (campaign planning, KPIs, MDF, reporting).
- Comfortable in international, cross-functional matrixed environments.
- Strong project management, written communication and presentation skills; customer- and result-focused, with good listening, persuasion and influencing skills.
- Digital and data-driven mindset with a hands-on execution approach and initiative.
- Fluent business German (C1) and fluent English are both a must.
What we offer:- Company car with private use.
- 33 days of paid annual leave.
- Career development and learning opportunities within a global power management leader.
- Competitive package, hybrid working and a values-driven, inclusive culture.
- Purpose-driven work contributing to Eaton's mission to electrify, digitalise and decarbonise.
At EATON we are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.
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