Chief Marketing Officer, Main Campus

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

Requirements

Job Overview

Georgetown University seeks to expand graduate program enrollments across the university through the development of a unified strategic enrollment management organization. Central to this effort is the creation of a university-wide marketing and technology organization, MarTech, that will support the main campus and partner closely with individual schools and programs. The Chief Marketing Officer (CMO), in close collaboration with the Chief Digital Officer, will lead the development and execution of this initiative. The CMO will be responsible for building and managing a high-performing team of marketing professionals who will work in partnership with designated Georgetown schools and graduate programs to drive prospective student engagement and enrollment growth.

The CMO will develop, communicate, execute, and continuously evaluate a comprehensive marketing strategy that advances both university-wide and school-level brand positioning, with a particular focus on prospective student lead generation. This role oversees marketing planning, budget management, external agency partnerships, and the strategic allocation of internal resources to maximize impact and efficiency. Working closely with the Chief Digital Officer and digital team, Admissions and Program leadership within each school, and the SAVP of Graduate Enrollment Management, the CMO will define program-level goals and key performance indicators (KPIs), and lead the development and execution of integrated marketing plans. These efforts will include enhancing owned digital assets to improve performance across the enrollment funnel.

Key areas of responsibility include, but are not limited to:

• Developing and executing lead-gen strategies for master’s programs

• Leading website strategy and user experience optimization

• Designing and implementing content strategies across channels

• Overseeing the development of creative assets, including photography and video

• Planning and executing multi-channel advertising campaigns

• Advancing SEO and emerging strategies including AI-driven search

• Designing and conducting market research to better understand prospective student behaviors, needs, and decision drivers

Work Interactions

The CMO will also oversee the Director of Marketing for MarTech and ensure strong alignment, performance and professional development across the team. This position reports to Dean Kelly Otter in this role overseeing MarTech for main campus. In addition, the CMO will contribute to broader university-wide initiatives in partnership with internal teams such as the Office of Communications, the Visual Identity Working Group, JOGS, UIS, and other stakeholders, supporting institutional efforts related to branding, social media, and web strategy.

• Chief Digital Officer – regular meetings to integrate new website functionality and technology

• SCS Exec Director of Marketing – regular meetings

• Director of Marketing, MarTech – regular meetings

• Deans / Program Managers – regular meetings

• Admissions advisors – regular meetings

Requirements and Qualifications

• Master’s degree

• 15+ years marketing, branding and/or advertising experience or an equivalent combination

• Project or client management experience in advertising, marketing, or communications-oriented organization and demonstrated results over time

• Extensive website redesign, creative development and production, and media planning and placement experience required

• Proven success at managing and mentoring a team

• Budget management experience including building a marketing budget and working with finance to plan for resources

• Experience with CRM strategy and implementation, Google Analytics, Google Tag Manager, paid search and SEO best practices

• Must have strong analytical thinking, written, and oral communication skills

• A high level of organizational and time management skills is required

• S/he will be detail-oriented, a good communicator with excellent interpersonal, collaborative, and consultative skills

Preferred Requirements and Qualifications

• Higher education marketing experience required

• Advertising agency experience preferred

Work Mode Designation

This position has been designated as Hybrid. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position’s mode of work designation. Complete details about Georgetown University’s mode of work designations for staff positions can be found on the Department of Human Resources website: https://hr.georgetown.edu/mode-of-work-designation.

Pay Range:

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is:

$103,723.00 - $202,778.93

Compensation is determined by a number of factors including, but not limited to, the candidate’s individual qualifications, experience, education, skills, and certifications, as well as the University’s business needs and external factors.

Current Georgetown Employees:

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Submission Guidelines:

Please note that in order to be considered an applicant for any position at Georgetown University you must submit a resume for each position of interest for which you believe you are qualified. Documents are not kept on file for future positions.

Need Assistance:

If you are a qualified individual with a disability and need a reasonable accommodations for any part of the application and hiring process, please visit the Office for Equal Opportunity Compliance website for general information about requesting accommodations, as well as information about requesting accommodations specifically for applicants. You also can also contact the Office for Equal Opportunity Compliance at (202) 687-4798 or oeoc@georgetown.edu.

Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.

EEO Statement:

GU is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, matriculation, national origin, race, religion, personal appearance, political affiliation, sex, sexual orientation, veteran status, or any other characteristic protected by law.

Benefits:

Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.