Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry.
Overview
Acting as the Ambassador of the Stella McCartney Brand, inspires and develops diverse teams across Milan stores to successfully reach quantitative and qualitative targets by providing a unique in-store experience to the clientele.
Owner and responsible for the achievement of the store targets and the growth of the business across the Milan locations, including Santo Spirito flagship store and Rinascente Milan corner. The City Manager implements and maintains concrete actions in line with Brand strategy, ensuring operative functioning and correct management of product, visual merchandising and operations, and the management of personnel in line with the company policies and procedures.
BUSINESS & SALES PERFORMANCE:
Drive Sales Target Achievement:
Drive the achievement of the annual sales targets/budget/forecast in accordance with the guidelines received by the company.Analyze and monitor store KPI’S on a daily, weekly and monthly basis to implement immediate and long-range action plans.Device and execute strategies for sales generation to meet monthly goals including Sales Consultant & Team incentives.Maximize the Business potential of the stores:
Guarantee financial results of the stores through effective management and monitoring of margins, stock and personnel costs.Optimize the stores’ contribution and monitor personnel costs keeping in line with the set budget/forecast and by developing the KPIsMaximize sales by category:
Push ongoing growth of the stores’ turnover through regular feedback to the Buyers on merchandise, stock availability and sell through analysis.Update Client Style Advisors on business, focusing on sell throughMonitor the teams and ensure upselling and cross-selling techniques are masteredTEAM:
Motivate and retain staff:
Lead and motivate all team members by being a role model and setting exceptional example to the teamConstantly monitor staff KPIs achievement and coach each team member, defining specific improvement plan through one-to-one monthly meetingsCarry out the yearly appraisal for all team members, following Company procedures and providing constructive and comprehensive feedback, as well as setting individual objectives for developmentCoach and train store staff:
Responsible for the Brand and product knowledge of the teams, ensure the efficacy of the Induction plans to the new staff and provide constant in-store training sessionsUnderstand training needs and liaise with People Partner and Retail department to develop ways to implement training needsCoach and continuously monitor the execution of the Stella McCartney Client Experience to achieve the best quantitative and qualitative business resultsGuarantee the team complying with Uniform and Grooming StandardsBuild team working:
Guarantee an optimum relay of information within the stores and an excellent and transparent ascending and descending communication flowConduct daily morning meetings to update staff on business performance and initiativesTake ongoing actions around Client Style Advisors’ motivation according to the sales and brand strategy and acting as their coach & mentorOptimize staff vs business need:
Manage recruitment, ensuring the team profiles match accordingly to Stella McCartney people value and brand strategy.Evaluate and promote career development of the team in cooperation with the Retail department and People PartnerIdentify performance issues and manage them with the involvement of the Retail and the people & culture team to ensure a fair and consistent processCo-ordinate rota and overtime, ensuring appropriate staff coverage across both locations through effective workforce planningCLIENTS/MARKET:
Know the competitors:
Responsible for the development of the stores’ external relations within their competitive environment, including marketing, merchandising and local activitiesProactively follow current luxury fashion trends, industry news, technology, and key competitors in the local marketBuild effective relationships with new/existing Clients:
Develop and promote a loyal clientele through concrete initiatives leveraging all clienteling tools (Client Book, CRM) according to the sales and brand strategyAct as the Ambassador for the brand within the Milan market and build relationships with local and VIP clientsWork closely with the regional marketing team and coordinates eventsEnsure all team members spend time contacting clients to build relationship and drive traffic to the store.Liaise with the CRM department for in-store events, special launches and operational activities required before, during and after each eventTake ownership of in-store events across the Milan locations and ensure event reporting is completedWork with the teams to strategically increase the appointment and consignment ratesConsistently lead the teams on best practice for delivering exceptional client experiences and developing clients from High Potential to VIC and from VIC to VVICEnsure team accuracy in the use of POS, Clienteling App and other relevant software, leading by example in maintaining a loyal and up-to-date client databaseCoach teams on excellent client experience in alignment with Company Standards:
Ensure the Stella McCartney clients are receiving unique experiences and satisfaction in line with Brand guidelinesDemonstrate sales leadership through active presence on the selling floor and direct client engagementEnsure client satisfaction resolving problems and complaints with optimal solutions and proactively liaising with the relevant stakeholders to identify and solve urgent issuesSTORE OPERATIONS:
Guarantee in Store maintenance and image:
Ensure that the image of the store and the people are executing at the highest standards at any time according to the Company guidelinesGuarantee implementation of Visual Merchandising guidelines in accordance with the VM Department ensuring the correct installation, product display and merchandising executionGuarantee maintenance of both locations in line with budget requirements and the Store Planning guidelinesGuarantee health, safety and security regulations are duly accomplished through ongoing control and compliance with proceduresGuarantee effective management of store housekeepingEnsure appropriate Store Procedures:
Manage administration tasks and reportingGuarantee store operations including stock delivery, replenishment, regular and year-end inventories, pricing and discount policy and all legal requirementsManage operations in the most effective way whilst minimizing cost through effective management of headcount and operating expensesManage the Stock efficiently:
Monitor stock optimization within the stores and ensure a seamless flow of merchandisingEnsure a sense of urgency regarding stock issues and seasonal returnsGuarantee effectiveness of returns, repairs and claims procedure
Your Talent:
Previous experience in a similar roleFluent in Italian and English; additional languages are a bonusEstablished portfolio of local and international clients, with strong knowledge of the Milan luxury marketA highly talented and creatively driven individual with a successful performance record and a demonstrated ability to deliver commercial results and retail excellenceAbility to quickly establish strong credibility with team members and external resourcesA performance orientation and strategic mindsetThe ability, drive and desire to deliver outstanding resultsCreative, with a strong touch for productConfident and strong leader, innovative with visionary business sense and styleA strong communicator with analytical and organisational skillsSalary Range: € 80.000 - € 90.000 Gross Annual Salary (RAL).
We welcome people with disabilities and endeavour to make reasonable adjustments, if you do require such adjustments please let us know within 48 hours of your interview.
At Stella McCartney, we like to be bold. For us this means challenging ourselves and the wider industry in which we operate. As part of our commitments to inclusive fashion, we have an ambitious strategy to put diversity, equity and inclusion at the centre of everything we do. Our starting point is to create a workplace where different voices are respected, heard and empowered in equal measure regardless of factors such as culture and backgrounds, and to influence and disrupt fashion and other industries by providing opportunities for global diverse talent to shine.
