Communications & PR Manager, Brazil

About the role

We're looking for a Communications & Public Relations Manager to lead Crunchyroll's communications strategy in Brazil. Reporting to our Senior Communications Manager - LATAM, you'll shape how Crunchyroll shows up across media, culture, and fandomdriving earned media, strengthening our brand, and building meaningful connections with fans, creators, partners, and industry stakeholders.

Working closely with regional and global teams, you'll develop integrated communications strategies that support streaming launches, theatrical releases, major campaigns, live events, partnerships, and corporate initiatives. This is an exciting opportunity for a communications professional who understands Brazilian media, thrives in entertainment, and knows how to turn cultural moments into compelling stories.

Core Areas of Responsibility

• Develop and execute integrated communications strategies that support business priorities, brand campaigns, streaming launches, theatrical releases, and major announcements
• Build and maintain strong relationships with entertainment, lifestyle, business, technology, and trade media across Brazil
• Identify cultural moments, news opportunities, and storytelling angles that strengthen Crunchyroll's position as the home of anime
• Partner closely with Brand Marketing, Social Media, Events, Partnerships, Lifecycle Marketing, and global Communications teams to deliver consistent, high-impact campaigns
• Lead executive, creator, and talent communications, including media tours, interviews, press briefings, and spokesperson preparation
• Drive communications for premieres, conventions, Anime Friends, CCXP, screenings, and other fan experiences that generate meaningful earned media
• Support reputation management by monitoring media sentiment, assessing emerging issues, and developing thoughtful communications recommendations
• Measure campaign performance, analyze earned media results, and provide strategic insights to regional and global stakeholders
• Lead and manage PR agency partners, ensuring high-quality execution, clear priorities, and alignment with Crunchyroll's brand and business goals

We are considering applicants for the location of Sao Pulo, Brazil.

About You

• 5+ years of experience in public relations, corporate communications, or entertainment communications
• A background supporting consumer brands, streaming platforms, media companies, entertainment businesses, or other content-driven organizations
• Strong relationships with Brazilian media across entertainment, lifestyle, business, technology, and digital publications
• A track record of developing and delivering integrated communications campaigns that drive brand awareness and business results
• Expertise in executive communications, media relations, storytelling, and crisis communications that strengthen brand reputation
• Success leading PR agencies and managing external partners
• Experience supporting live events, theatrical releases, premieres, conventions, or other high-profile consumer experiences
• Deep understanding of anime, gaming, entertainment, and fandom culture, with the ability to turn cultural moments into compelling stories
• Familiarity with creators, influencers, and digital communities that shape entertainment and fandom in Brazil
• Excellent written and verbal communication skills in Portuguese and English
• Spanish is a plus

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