Job Description

Job Title: Brand & Communications Specialist

Location: Hyderabad, India

Advance Auto Parts India is seeking a strategic and hands-on Brand & Communications specialist to drive employer branding and corporate communications for its India Centre. This role will play a critical part in positioning Advance India as a differentiated GCC by building a compelling employer value proposition (EVP), amplifying leadership and culture narratives, and delivering high-impact, insight-led communication across internal and external channels.

The role requires a blend of strategic thinking, storytelling excellence, and execution rigor, with a strong focus on measurable outcomes and brand impact.

Key Responsibilities

• Strategic Communications & Employer Branding
• Contribute to the development and execution of employer branding initiatives aligned with business and talent priorities
• Help shape and strengthen the Employer Value Proposition (EVP)
• Drive storytelling initiatives that position Advance India as a growing and people-centric GCC
• Execute integrated campaigns across digital, social, campus, and media channels
• Drive thought leadership, PR, and media visibility initiatives to enhance brand perception
• Build leadership, employee, and culture-focused content across platforms

Internal Communications

• Own and execute the internal communications strategy framework across channels
• Partner on executive and leadership communication including key messaging, town halls, and organizational updates
• Drive change communication initiatives aligned with business transformation and growth
• Strengthen culture and engagement through impactful storytelling
• Ensure consistency in tone, voice, and messaging across all internal channels

Social Media & Digital Strategy

• Execute a LinkedIn-first, multi-channel content and social media strategy
• Create and manage engaging content including employee stories, leadership narratives, videos, and campaign assets
• Drive employee advocacy and leadership visibility
• Monitor trends, audience insights, and competitor activity
• Track, analyze, and optimize performance using >

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