Community Management Associate

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

The Mattel Ecommerce team is building global, best‑in‑class digital destinations that connect fans to the brands they love, deepen fandom, and drive long‑term consumer value. As Mattel Creations continues to scale its direct‑to‑consumer business, community will play a critical role in driving engagement, loyalty, advocacy, and insight.

The Community Management Associate is responsible for the day‑to‑day management of Mattel Creations’ community ecosystem, spanning owned, earned, and emerging platforms. This role will support how Mattel shows up for fans, turning collectors and creators into active participants and brand advocates.

This role partners closely with Merchandising, Marketing, Loyalty, Brand and Customer Service to ensure community is deeply integrated into the Mattel Creations experience and lifecycle.

What Your Impact Will Be: 

Community Operations

• Manage the day‑to‑day operations of Mattel Creations community channels, including owned and earned community experiences, with a focus on Reddit and support for existing Discord communities.
• Engage with moderators and fans in a timely, professional, and human tone while upholding brand standards.
• Moderate discussions, respond to questions, and escalate issues in partnership with Customer Service.
• Develop and maintain community guidelines, moderation standards, and engagement best practices.

Content & Activation

• Execute content calendars aligned to drops and brand moments.
• Support community‑driven activations such as polls, fan features, AMAs, and feedback opportunities.
• Partner with Brand, Social, and Marketing teams to ensure alignment and consistency across channels.
• Provide input into paid and organic strategies using community insights, particularly on Reddit.

Measurement & Insights

• Track and report on community performance, including engagement, sentiment, and recurring themes.
• Surface actionable insights to inform marketing, product, and customer experience decisions.
• Continuously refine engagement approaches based on performance and fan feedback.

Qualifications

What We’re Looking For:

• 2+ years in community management or social media management.
• Hands‑on community management across owned and earned platforms, including Reddit; familiarity with Discord or similar community platforms a plus.
• Working knowledge of social listening or community intelligence tools (e.g., Brandwatch, Sprout Social, Talkwalker, or similar).
• Strong communication and presentation skills, with the ability to work cross‑functionally with multiple teams.
• Demonstrated sound judgment when managing high‑engagement or sensitive fan interactions.
• Strong organizational skills and ability to operate effectively in a fast‑paced, cross‑functional environment.
• Passion for fandom, community building, and consumer‑centric brands.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy