The Senior Analyst will work within the Consumer Insights Team torepresentthe “voice of the consumer”formultiple brands in the Inspire portfolio. This will involve delivering fact-based consumer and customer understanding through primary consumer research, market segmentation,andconsumer surveys. This person will also supportadditionaldata analysis of internal and externalsecondary and syndicatedsources to help inform understanding of brand reputation, consumer experience, andlikely responseto brand initiatives.

*This position is required onsite 4 days per week, typically Monday- Thursday.

RESPONSIBILITIES

Lead theconsumer researchprocessandidentifyactionable insights and unmet consumer needs that inform the basis for marketing activations and new product offerings

Identifyand providebusiness-mindedinsights and recommendations on industry and consumer trends,and competitive activities topotentiallyimpactcompany strategy and business decisions

Managevendor relationships including scheduling, planning, and monitoring consumer research projects

Learn and developexpertiseof various data sources as needed to support brands, product, or category deep-dives with support from the Insightsleadership

Develop strong relationships with internalbusiness partners, including presentation of findings and understanding brand needs

Mine consumer researchand other sourcestoidentifygrowth targets, triggers and barriers,and demand space opportunities

EDUCATION QUALIFICATIONS

Minimum: 4 yr degree in Marketing,Psychology,Statistics,Social Sciences, or a related field

Preferred:Master’s Degreein Market Research (MMR)

EXPERIENCE QUALIFICATION

Minimum: 4+ yrs of experience in Market Research, Consumer Insights, or related field

Preferred: Restaurant chain, food manufacturer, consumer packaged goods company, or marketing research supplier.Ability to access and interpret syndicated data(e.g.,CircanaCheckout and Decision Key)alsopreferred.

REQUIRED KNOWLEDGE,SKILLSor ABILITIES

A strategic mindset andpassion for solving business problems using quantitative data driven methods and information (data discovery, data visualization, and data mining)

Experience with research platforms (e.g.Qualtrics, Decipher) and Microsoft Suite (Excel, PPT, Word)

An ability to communicatequalitative andquantitative analyses inclear,conciseand actionable manner

Logic-driven understanding of data including consumer, competitive and business metrics

Ability towork autonomouslywith minimal direction

Ability to tell the storybysynthesizingdatafrom multiple sources

Strong interpersonal skills

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

Consumer Insights Senior Analyst

Inspire

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