Content Marketing Specialist

As a content marketing specialist, you are responsible for creating and optimizing high-impact content that drives customer growth and engagement for Business Banking Italy. You develop and continuously improve landing pages, run A/B tests, and create compelling content for campaigns, partnerships, and always-on initiatives. You also contribute to engaging content experiences within our app, ensuring consistency across channels and touchpoints. You play a key role in strengthening content performance and ensuring content is both creative and conversion-driven. Working closely with data, media, SEO, UX, branding, CRO teams, and external partners, you deliver scalable, high-performing content.

Responsibilities

• Create and optimize landing pages focused on conversion and user experience
• Set up and run A/B tests to continuously improve content performance
• Develop engaging content for campaigns, partnerships, and lifecycle journeys
• Contribute to in-app content experiences to drive engagement and adoption
• Support SEO strategy by improving content relevance, structure, and visibility
• Translate campaign strategies into effective content concepts and formats for all channels (owned, social and more)
• Experiment with new content formats (e.g. interactive, modular, AI-driven content, or events)
• Collaborate with internal teams and agencies to deliver scalable content solutions

Requirements

• 2–4 years of experience in content marketing, digital marketing, or a related field
• Strong experience creating and optimizing landing pages, with hands-on A/B testing and performance optimization
• Solid understanding of SEO principles and content best practices, combined with experience in CMS and digital marketing platforms
• Data-driven mindset with a clear focus on measurable impact and continuous improvement
• Ability to combine creativity with performance-driven thinking to deliver engaging and effective content
• Strong stakeholder management and collaboration skills, with a proactive and ownership-driven mindset
• Structured approach to testing, learning, and scaling, with an interest in innovation (e.g. AI-driven content and automation)

Important to have:

• Bachelor’s or master’s degree in (digital) marketing, business, communication or related fields
• Fluent in both English and Italian

Contract offer:

Working conditions: Permanent employment contract

Working hours: Full time (37 hours per week)

Applicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA)

Location: Milan

Annual base salary starting from: Euro 40.000

Variable remuneration: in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance)

Our compensation approach is built on objective, gender-neutral criteria aligned with the role’s core requirements. That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect your unique experience, skills, and potential, ensuring we fully recognize the value you bring.

The benefits of joining ING

In addition to being a part of a great team, working in a fun and innovative environment, we offer:

• Flexible Smart Working
• Competitive base salaries and performance-based bonuses
• Meal vouchers and corporate restaurant and bar
• Health insurance and Accident insurance
• Pension fund and welfare plan
• Diverse cultures & Innovative mindsets
• International Environnent and Talent Program
• Commitment to sustainability
• Lots of training development opportunities to help you grow
• Lots of moments dedicated to physical and mental well-being
• A special day off when it is your birthday: we call it #doyourbirthday!
• And of course, we can’t forget free water & coffee at the office!

About ING

ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional.

Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.

Our Commitment

Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.

Job Application Safety Reminder ⚠️

We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:

· Apply only via official ING platforms: ING uses Workday as its internal recruitment system. Applications should be submitted only via our official career site.

· Check the sender’s email carefully: legitimate communication will always come from: @ing.com and/or @myworkday.com

· No payments or banking details will ever be requested. If someone asks for this information, it’s a scam.

If you suspect suspicious activity, report it immediately. Your safety matters to us.