Copywriter

Role: Copywriter

Location: Canada, Remote

About the role:

As a mid-level Copywriter, you'll independently produce high-quality copy across a broad range of social and paid media formats from punchy paid social ads and dark posts to longer-form scripts and campaign concepts. You understand that social copy is a discipline in its own right: every character counts, every platform has its own rhythm, and the best copy doesn't feel like advertising at all. You're as comfortable writing a six-word paid post as you are scripting a thirty-second video, and you bring the same rigour to both.

What you will be doing:

• Write compelling, platform-native copy across organic social, paid media, dark posts, video scripts, and campaign assets for a leading technology brand
• Develop copy concepts that align with creative briefs and social strategy, working closely with art directors and social specialists
• Produce bilingual copy in English and French Canadian adapting tone, cultural references, and messaging for each audience, not just translating between them
• Write and adapt paid media copy across multiple formats static ads, carousels, video captions, pre-roll scripts with a clear understanding of performance objectives
• Craft dark post copy that feels authentic and targeted, tailored to specific audience segments and campaign goals
• Collaborate with the broader creative team on campaign ideation, contributing copy thinking from brief through to delivery
• Review and self-edit copy to a high standard before submission accuracy, tone, brand voice, and platform conventions
• Stay close to social platform developments, cultural moments, and audience behaviour to keep copy relevant and timely
• Apply Gen AI tools to accelerate ideation, drafting, and copy variation while maintaining human judgement and brand voice throughout

What you need to be great in this role:

• Proven copywriting ability across social media and paid media formats a portfolio that demonstrates range, platform fluency, and strong conceptual thinking
• Deep understanding of how copy works differently across platforms: Instagram, TikTok, LinkedIn, YouTube, Meta paid, and beyond
• Experience writing paid media copy and dark posts understanding targeting logic, audience segmentation, and the relationship between copy and performance
• Experience writing video scripts for short-form social content
• Professional proficiency in both English and French Canadian able to write with cultural authenticity in both languages, not just linguistic accuracy
• Strong self-editing skills and a high bar for quality grammar, tone, brand voice, and platform conventions
• Collaborative working style: able to take and incorporate feedback, work across disciplines, and contribute to a creative team

Req ID: 17903

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