Copywriter
Material
New York, New York
Full-Time
$60,000
HybridManager
Copywriter
This is a hybrid role to be based near one of our offices in New York City, Austin Los Angeles or Oakland
About Us
We drive intelligent growth for ambitious businesses and leading brands.
Customer understanding is more potent and drives greater value when insights go to work directly within marketing and experience priorities. To give our clients that advantage, we put an insights-driven operating system at the core of our design, go-to-market and digital experience solutions.
Material clients make smarter growth choices because they can see clearly how and when to take the shots that count. Together, we connect consumer intelligence with customer demand generation to build lasting, profitable relationships.
The Opportunity
We’re looking for a writer with strong instincts, good taste, and range.
Someone who can move between brand storytelling, campaigns, organic social, scripts, presentations, and longform with curiosity and confidence. A writer who understands that good creative work isn’t just clever, it’s useful, intentional, emotionally intelligent, and built to perform.
You should be equally excited by consumer brands and smart, distinctive B2B work that sounds human. You’ll work closely with creative directors, strategists, designers, account teams, and clients to develop ideas that are strategically grounded, culturally aware, and well-crafted from concept to execution.
Candidates should have native fluency in organic social: not just the platforms themselves, but the behaviors, references, creators, rhythms, and unwritten rules that shape them. You should understand what earns attention, what builds affinity, and how to create original, effective work in a landscape increasingly crowded by sameness and AI slop.
Develop strong conceptual ideas across social, digital, video, print, and brand platforms
Translate insights and strategy into clear, compelling creative work
Help build and adapt brand voices with consistency, precision, and originality
Understand how writing supports broader brand and business goals
Contribute to presentations and creative discussions with thoughtful perspective
Write confidently across formats: campaigns, scripts, social, headlines, presentations, web, messaging, and longform
Understand pacing, structure, tone, and how language works alongside design, motion, and sound
Edit carefully and maintain strong standards for grammar, clarity, and detail
Bring equal energy to foundational work — outlines, messaging frameworks, UX copy — as to headline ideas
Develop instincts for when to push language and when simplicity is more effective
Strong understanding of the organic social landscape and evolving platform behaviors
Good instincts for what feels current, resonant, and worth paying attention to
Curiosity about language, culture, media, design, and emerging trends
Ability to create work that feels culturally aware without forcing relevance
Collaborate effectively with creative directors, strategists, designers, account teams, and clients
Present work with clarity, confidence, and openness to feedback
Respond well to critique and contribute constructively to creative development
Build trust through reliability, accountability, and follow-through
Contribute positively to team culture and the quality of the work
Manage more than one assignment while maintaining quality and attention to detail
Stay adaptable as priorities, feedback, and project needs evolve
Balance creative ambition with responsiveness and practicality
Deliver work that is polished, thoughtful, and on brief under tight timelines
A writer with strong instincts, good taste, and the range to move between brand storytelling, campaigns, organic social, scripts, presentations, and longform with curiosity and confidence.
Understands how creative work supports broader brand and business goals
Fluent in organic social, audience behavior, and contemporary culture
Deploys language thoughtfully; pays attention to details, references, and tone
Can build on existing brand voices while developing original ideas and perspectives
Thinks strategically, writes clearly, and edits carefully
Collaborates well across creative, strategy, account, and client teams
Curious about AI, human behavior, and emerging technologies
2–4+ years of experience in an agency, studio, editorial, or brand environment
A portfolio demonstrating conceptual thinking and versatility across formats and brand voices
Good understanding of organic social, digital culture, and contemporary storytelling
Experience with lifestyle, retail, or fashion brands that appeal to individuals and families
Strong writing fundamentals paired with strategic thinking and creative range
Ability to move comfortably between consumer-facing and B2B communications
Experience presenting work internally or to clients is a plus
Software skills in: Google Workspace, Microsoft 365, Figma, ChatGPT, Gemini, and Notebook LM
Why work for Material?
Pay Range: $60,000.00 – $68,000.00
The range shown represents a grouping of relevant ranges currently in use at Material. Actual range for this position may differ, depending on location and specific skillset required for the work itself.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.
Privacy Statement
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If you need support with a privacy-related matter, please send an email to: privacyrequests@materialplus.io