Country Director (relocation to Sofia)

Company Mission

Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale.

The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir, Quantive, and Wagestream. With offices in New York, London, Berlin, Munich, Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures.

Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, we believe in work-life balance, continual learning, and empowered teams. We measure and improve our environmental and social impact. Our software helps take paper out of the equation for customers, enabling payments transformation.

About the role:

The Country Director will have overall responsibility for revenue and commercial success across multiple EU countries, reporting to VP of Sales. They lead sales teams, align with Marketing, Business Development and Customer Success departments, and serve as a business spokesperson.

Responsibilities:

• Manage country targets and metrics to drive business growth.
• Directly manage the sales team of Account Executives and Sales Managers.
• Support local sales team initiatives, projects, and negotiations.
• Implement global business strategies locally.
• Maintain strong presence and robust pipeline in market segments.
• Adapt and enforce global sales playbook for local markets.
• Provide feedback and support to regional Marketing, Product Marketing, Partnerships and Business Development teams.
• Oversee territory strategy, sales activities, and progress reporting.
• Foster partnership between Sales and Business Development.
• Act as local ambassador and spokesperson for the market.

Requirements:

• At least 5 years senior sales experience (Country Director, Sales Director, Head of Sales, General Manager).
• Proven success launching and scaling business in new competitive territories.
• Experience selling SaaS products to midmarket companies in outbound sales.
• Natural leadership and team inspiration skills.
• Energetic, motivated, dynamic tech start-up environment experience.
• Familiarity with sales tools such as Salesforce, Salesloft, LinkedIn Sales Navigator, Lusha, Kaspr.
• Fluency in English and Bulgarian.

Company Benefits:

• 30 days paid holiday leave.
• Competitive compensation package.
• Exchange policy to other Payhawk offices.
• Flexible working hours.
• Regular international team-wide events.
• Opportunity to use Payhawk product with monthly travel allowance.

Please note: No visa sponsorship; candidates must provide proof of EU work eligibility. Payhawk is an Equal Employment Opportunity Employer promoting inclusion and equality.