Creative Director, Tommy Hilfiger

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here!(YouTube, Instagram, TikTok)

The Team

The Creative Director is a visionary leader responsible for overseeing a team of Art Directors at Tommy. Working closely with senior leadership and relevant departments, the Creative Director will lead the concepting and execution of brand-aligned content across all touchpoints.

The Role

The Creative Director plays a pivotal role in shaping the Tommy brand through creative leadership, overseeing the development and execution of compelling visual storytelling across all consumer touchpoints. This role partners closely with Marketing, Commercial, Production, and senior leadership teams to ensure all creative output supports the brand vision, business objectives, and consumer journey.

Key Responsibilities

Creative Vision and Leadership

• Play a pivotal role in shaping the Tommy brand through creative that builds the brand and supports the overall business mission and objective to be the no. 1 lifestyle brand in the world.
• Inspire the creative team to produce innovative work that elevates the brand, with close consideration for the consumer journey.
• Collaborate with marketing, commercial, and production teams to infuse creative storytelling and branding across channels, both digital and print.

Team Management

• Lead, mentor, and empower a team of Art Directors, providing clear feedback.
• Foster a collaborative and dynamic work environment that encourages new ideas and professional growth.

Creative Standards

• Oversee the creative process and, together with the Executive Creative Director (ECD), uphold the highest creative standards.
• Ensure that all work presented delivers against the brief and meets high creative expectations.

Innovation and AI

• Foster the use of AI tools to best express creative ideas during presentations.
• Remain curious about industry trends and the evolving use of AI within creative processes.

Trend Analysis

• Stay abreast of industry trends, competitor activities, and market developments to keep the brand’s visuals fresh and relevant.
• Integrate new trends and technologies into creative processes.

Campaign Development

• Oversee the creative development of seasonal campaigns, lookbooks, and editorials, bringing a holistic creative perspective.
• Partner with production teams to maximize creative impact within available budgets.

Photo Shoot Direction

• Conceptualize and direct photo shoots, including selecting locations, models, photographers, and stylists.
• Ensure high-quality output and adherence to the brand’s visual standards.

Collaboration and Communication

• Work closely with Marketing, Production, Tommy Studios and other departments to align creative efforts with overall business objectives.
• Present creative concepts and strategies to senior management and stakeholders.

The Ideal Candidate

Experience

• Minimum of 15 years of experience in fashion art direction, with at least 3–5 years in a senior leadership role.

Skills & Expertise

• Strong fashion art direction perspective and conceptual thinking skills, with an impeccable eye for detail.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Excellent leadership, communication, and organizational skills.
• Ability to work under pressure and manage multiple projects simultaneously.
• Deep understanding of fashion trends, brand development, and consumer behavior.

Personal Attributes

• Innovative thinker with a passion for fashion and design.
• Ability to inspire and motivate a creative team.
• Strong network within the fashion industry.
• Flexibility and adaptability to changing market conditions and project requirements.

Education

• Bachelor’s degree in Fine Arts, Graphic Design, Fashion Design, or a related field.

Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy

• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals

• Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!

Check out our Amsterdam Campus here.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.