CRM & Lifecycle Marketing Analyst (B2B)

Your wellbeing, our mission. Join a company shaping a healthier world.

GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleepall in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, were on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, youll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.

Join us in redefining the future of wellbeing!

THE OPPORTUNITY

We are hiring a CRM & Lifecycle Marketing Analyst (B2B) in our Marketing area in Brazil! This is a Remote Brazil position, meaning you can work from anywhere within the country. Please note that this role is only open to candidates in Brazil.

Wellz is Wellhub's emotional health program and one of the largest mental wellness platforms in Brazil. With a unique approach, Wellz connects employees at partner companies to qualified psychologists for individual therapy sessions, alongside on-demand content for continuous mental health care.
This is a highly cross-functional and hands-on role, combining strategic thinking with execution excellence. You will own the B2B CRM engine, including campaign planning, lifecycle automation, lead scoring frameworks, and demand generation initiatives, building scalable foundations to support our next stage of growth.

YOUR IMPACT

• Own the B2B CRM campaign calendar, leading the ideation, prioritization, and execution of lifecycle initiatives aligned with commercial, product, and customer success objectives.
• Design and optimize automated lifecycle programs, including awareness, consideration, conversion and lead nurturing strategies.
• Maintain lead scoring frameworks, audience segmentation, and customer lifecycle definitions to improve qualification, personalization, and business impact.
• Create high-performing CRM communications end-to-end, from messaging strategy and email copywriting to designing in templates, campaign setup, execution, and optimization.
• Collaborate with cross-functional teams such as Product Marketing, Sales and Commercial, to ensure marketing automation aligns with overall business goals and sales requirements.
• Plan and coordinate webinars and partnership initiatives as part of the broader B2B demand generation strategy.
• Develop marketing assets including landing pages and email templates to support demand generation efforts.
• Report and monitor CRM metrics via spreadsheets and recurring reports, translating data into actionable insights.
• Continuously experiment with new approaches, leveraging AI tools, automation opportunities, and testing frameworks to improve scalability, efficiency, and customer experience.
• Update and organize project documentation, sharing lessons learned from campaigns with stakeholders to support continuous improvement.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

WHO YOU ARE

• A marketing professional with experience in CRM, lifecycle marketing, growth marketing, or marketing automation within B2B environments.
• Deep hands-on experience with RD Station (mandatory). Knowledge of Pipedrive is a strong plus.
• Proven experience designing lifecycle programs, including automation logic, lead scoring models, customer segmentation, performance optimization, and demand generation initiatives.
• Hands-on experience creating and managing landing pages, email templates, and other digital assets to support B2B campaigns.
• Proven experience leading end-to-end webinar programs, including planning, stakeholder coordination, promotion, execution, and post-event analysis as part of a broader demand generation strategy.
• Strong experience partnering with Commercial, Sales, and Product Marketing teams, translating business needs into scalable CRM initiatives.
• Excellent project management, stakeholder management, and analytical skills, with experience building reports to drive continuous improvement. Solid Google Analytics experience is mandatory.
• An exceptional communicator with strong email copywriting and design skills, with experience creating high-performing customer communications within established templates and brand guidelines.
• Fluent in English and comfortable collaborating with global stakeholders (will work directly with the Italy market).
• A self-starter who thrives in fast-paced environments, leverages AI tools to improve productivity and quality, and takes ownership from strategy through execution.
• Curious about and experienced with AI tools (such as Claude, ChatGPT, or Gemini) you go beyond basic usage and apply them critically and intentionally across all stages of your work, from strategic planning to copy refinement and results analysis.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in lifecycle marketing strategy and product or service positioning are mandatory requirements.

WHAT WE OFFER YOU

With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life.

Our flexible benefits program allows you to customize some of the benefits, according to your needs!

Our benefits include:

WELLHUB: Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.

WELLZ: A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content.

HEALTHCARE: Health, dental, and life insurance.

FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office.

FLEXIBLE SCHEDULE: Flexibility for us isnt just about where we workit also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.

PAID TIME OFF: Its important to take time away from work to recharge.Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday!

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.

CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.

CULTURE: Youll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here.

And to get a glimpse of life at Wellhub Follow us on Instagram @lifeatwellhuband LinkedIn!

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Our commitment to inclusion also extends to how we recognize and reward our people. Were proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos.

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