CRM Manager

The Greek marketing team is looking for a CRM Manager who is passionate about sports and casino. This is a fantastic opportunity to work with our world class and award-winning brands.

THE WOW

We are looking for a CRM manager to join our dynamic team in Malta.You will be directly responsible for all the CRM lifecycle strategy.Oriented by data and business intelligencethis rolewillplan and coordinatemulti-channel, segmented life cycle campaigns.Main objectives are todrive conversion, early life, cross-sell, churn prevention and reactivationrates. Itisan exciting and fast paced role that requires passion and an eye for detail.

A flavour of what you will be doing:

• Devise and execute effective marketing programmes within the customer lifecycle
• Work closely with product managers to increase campaign ROI through tailor-made nurture programmes aimed at monetising players post the 1st interaction with a campaign
• Build & automate lifecycle communication in collaboration with central CRM towards decreasing churn and enhancing player engagement
• Define the brands contact strategy (right place, right time, right person) by aligning with the product team on segmentation and targeting of communication
• Champion an ongoing tests & learn programme (A.B, MVT & Control group) & optimise marketing programmes based on learnings
• Work with BI & Data warehouse teams to facilitate real-time >Privacy Policy